According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That's 1,300% return on investment. Furthermore, average response rates for direct mail are 3.7% compared to 2% for mobile, 1% for email, 1% for social media, and 0.2% for internet display.
Direct-to-Consumer brands have been shaking up the retail space for the past few years to great fanfare.
According to the 2017 DMA Statistical Fact book, the biggest challenge facing today’s marketers is creating an effective marketing mix across all channels in order to drive the best possible results while saving costs. If you’re like most marketers, you’re probably struggling to accurately quantify the impact your marketing efforts have on sales revenue. There might be days where mastering all the latest technologies seems like a full time job.
Smart Marketers Are Embracing AI
Once limited to the realm of science fiction, Augmented Intelligence has become a reality for growing numbers of consumers. The introduction and adaptation of Amazon Echo and Google Home, have significantly boosted the accessibility of AI. Increasingly, marketers are using AI to stay connected with customers, understand their brand preferences and buying behaviors, and better anticipate and serve their needs. Across a growing spectrum of IoT technologies, AI is moving marketing and customer service toward more ubiquitous connectivity and seamless interactions.
Topics: Omni Channel
In “A Christmas Carol”, Charles Dickens’ immortal character, Ebenezer Scrooge, confronts the consequences of his past decisions and foresees his future through the visitations of three spirits, each embodying his past, present or future experiences.
It’s that time of year again, when the magical holiday season, with the promise of goodwill, cheer, and joy, begins with intolerably long lines, pushing, screaming, and sometimes even punching…all to get a TV for pennies on the dollar. Yes, Black Friday weekend is rapidly approaching.
Consumers Are Hungry For Visual, Easily Digestible Communications
Your customers are hungry. Their hunger is growing for information, recognition, and special treatment. Consumers’ ravenous appetites are being fed by growing levels of data, increasing data technologies and expanding digital media channels. But, while their appetites are getting more voracious, consumers are becoming more fickle. With so many brands competing to be the hand that feeds their customers, consumers are becoming far more choosey regarding which media they consume and with which brands they interact. Increasingly, marketers serving the most relevant, seamless and most digestible brand interactions have customers eating out of their hands.
This Is Not Your Father's Second-Party Data
Second-party data is on the rise. Expanding digital media channels are creating new sources and increasing volumes of first-party customer data.
Are you hoping to become a social media marketing superhero? The importance of social media as an engagement channel and rich resource for customer insights is well established. Brands have been on a continued quest to harness the underlying value contained within the considerable volumes and varieties of social media and other digital data sources.
Changing consumer habits, evolving ad technologies, and growing advertising effectiveness are driving increased investment in programmatic advertising. Retargeting strategies are a big part of the overall increases in programmatic tactics.