Articles

Ethnic Marketing Begins With Customer Segmentation

Jim Iott   |  0 Comments   |  Aug 15, 2014 12:00:00 AM

Ethnic groups are on the rise and so is their economic clout. In the U.S., Hispanics, African Americans and Asians - our largest ethnic groups, collectively command nearly $3 trillion in purchasing power. As a result, brands are increasingly adopting ethnic marketing programs and strategies.

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