In Gartner’s most recent Technology Hype Circle, the term "big data" was eclipsed by "the Internet of things" as the most hyped term in the media-sphere (Gartner, Inc. Hype Cycle for Emerging Technologies, 2014). For many, this “changing of the guard” has been a welcomed transition. For the past several years, the buzz around big data has been extensive, if not excessive. In the past year or so, big data has come under threat from another emerging rival – small data.