The Advertising Industry Wrestles with Ad Blocking

Jim Iott   |  0 Comments   |  Nov 30, 2015 12:00:00 AM

Since the advent of the DVR, consumers have used technology to minimize their exposure to advertising. The unprecedented surge in ad blocking technologies, however, is taking this battle to a whole new level as increasing numbers of for-profit technology companies exploit a growing antipathy for intrusive ads and distrust of advertising practices. 

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