Articles

Reaching The Total Hispennial Market

Jim Iott   |  0 Comments   |  Feb 29, 2016 12:00:00 AM

At more than $1.4 Trillion and increasing $100 Billion per year, the current purchasing power of Hispanics in this country is not only growing in size, it is also getting younger. In 2015, 22.7MM Hispanic Americans - 42% of the total U.S. Hispanic population and 27% of all U.S. Gen Y’rs – were Hispanic Millennials.

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