Articles

Taking a Second Look at Second-Party Data

Jim Iott   |  0 Comments   |  Sep 16, 2016 2:35:03 PM

This Is Not Your Father's Second-Party Data

Second-party data is on the rise. Expanding digital media channels are creating new sources and increasing volumes of first-party customer data.

Read More

Becoming A Social Media Marketing Superhero

Jim Iott   |  0 Comments   |  Sep 16, 2016 2:30:22 PM

Are you hoping to become a social media marketing superhero? The importance of social media as an engagement channel and rich resource for customer insights is well established. Brands have been on a continued quest to harness the underlying value contained within the considerable volumes and varieties of social media and other digital data sources. 

Read More