Smart Marketers Are Embracing AI
Once limited to the realm of science fiction, Augmented Intelligence has become a reality for growing numbers of consumers. The introduction and adaptation of Amazon Echo and Google Home, have significantly boosted the accessibility of AI. Increasingly, marketers are using AI to stay connected with customers, understand their brand preferences and buying behaviors, and better anticipate and serve their needs. Across a growing spectrum of IoT technologies, AI is moving marketing and customer service toward more ubiquitous connectivity and seamless interactions.