Articles

Jim Iott

Recent Posts

Whole Foods Acquisition Means Fresh Data Opportunities for Amazon

Jim Iott   |  0 Comments   |  Jul 5, 2017 3:04:48 PM

 

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Topics: Retail Marketing Customer Data CRM Data Retailers technology,

The Proper Care And Feeding of Customers

Jim Iott   |  0 Comments   |  Oct 27, 2016 5:28:04 PM

Consumers Are Hungry For Visual, Easily Digestible Communications

Your customers are hungry. Their hunger is growing for information, recognition, and special treatment. Consumers’ ravenous appetites are being fed by growing levels of data, increasing data technologies and expanding digital media channels. But, while their appetites are getting more voracious, consumers are becoming more fickle. With so many brands competing to be the hand that feeds their customers, consumers are becoming far more choosey regarding which media they consume and with which brands they interact. Increasingly, marketers serving the most relevant, seamless and most digestible brand interactions have customers eating out of their hands.

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Taking a Second Look at Second-Party Data

Jim Iott   |  0 Comments   |  Sep 16, 2016 2:35:03 PM

This Is Not Your Father's Second-Party Data

Second-party data is on the rise. Expanding digital media channels are creating new sources and increasing volumes of first-party customer data.

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Becoming A Social Media Marketing Superhero

Jim Iott   |  0 Comments   |  Sep 16, 2016 2:30:22 PM

Are you hoping to become a social media marketing superhero? The importance of social media as an engagement channel and rich resource for customer insights is well established. Brands have been on a continued quest to harness the underlying value contained within the considerable volumes and varieties of social media and other digital data sources. 

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Retargeting: On The Rise

Jim Iott   |  0 Comments   |  Mar 31, 2016 12:00:00 AM

Changing consumer habits, evolving ad technologies, and growing advertising effectiveness are driving increased investment in programmatic advertising. Retargeting strategies are a big part of the overall increases in programmatic tactics.

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Reaching The Total Hispennial Market

Jim Iott   |  0 Comments   |  Feb 29, 2016 12:00:00 AM

At more than $1.4 Trillion and increasing $100 Billion per year, the current purchasing power of Hispanics in this country is not only growing in size, it is also getting younger. In 2015, 22.7MM Hispanic Americans - 42% of the total U.S. Hispanic population and 27% of all U.S. Gen Y’rs – were Hispanic Millennials.

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The Invasion of the Data Scientists

Jim Iott   |  0 Comments   |  Dec 16, 2015 12:00:00 AM

The Invasion of the Data Scientists is here. Driven by an annual growth rate of 40%, the digital universe will reach 44 trillion gigabytes by 2020 – that amounts to more bits of digital data than there are stars in the sky, according to IDC,*1

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The Advertising Industry Wrestles with Ad Blocking

Jim Iott   |  0 Comments   |  Nov 30, 2015 12:00:00 AM

Since the advent of the DVR, consumers have used technology to minimize their exposure to advertising. The unprecedented surge in ad blocking technologies, however, is taking this battle to a whole new level as increasing numbers of for-profit technology companies exploit a growing antipathy for intrusive ads and distrust of advertising practices. 

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The New Marriage Between Online and Offline Data

Jim Iott   |  0 Comments   |  Sep 30, 2015 12:00:00 AM

Continuing innovations to demand-side platforms and other media buying technologies are helping to fulfill the promise of big data analytics and digital marketing. Increasingly, marketers are taking advantage to real-time bidding, programmatic advertising and other advancements in online targeting strategies.

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The Rise of Predictive Analytics

Jim Iott   |  0 Comments   |  Jun 25, 2015 10:31:00 AM

Predictive analytics are on the rise and part of a confluence of factors driving the adoption of customer-centric, data-driven strategies across a broadening spectrum of enterprise-wide practices. 

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A Moving Experience: New Mover Trends

Jim Iott   |  0 Comments   |  Jun 3, 2015 1:33:00 PM

The roughly 36 million people who moved last year, almost 12 percent of the population, spent an average of $9,000 during their move on a variety of products and services.

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Topics: New Movers