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Consumers Are Hungry For Visual, Easily Digestible Communications
Your customers are hungry. Their hunger is growing for information, recognition, and special treatment. Consumers’ ravenous appetites are being fed by growing levels of data, increasing data technologies and expanding digital media channels. But, while their appetites are getting more voracious, consumers are becoming more fickle. With so many brands competing to be the hand that feeds their customers, consumers are becoming far more choosey regarding which media they consume and with which brands they interact. Increasingly, marketers serving the most relevant, seamless and most digestible brand interactions have customers eating out of their hands.
This Is Not Your Father's Second-Party Data
Second-party data is on the rise. Expanding digital media channels are creating new sources and increasing volumes of first-party customer data.
Are you hoping to become a social media marketing superhero? The importance of social media as an engagement channel and rich resource for customer insights is well established. Brands have been on a continued quest to harness the underlying value contained within the considerable volumes and varieties of social media and other digital data sources.
Changing consumer habits, evolving ad technologies, and growing advertising effectiveness are driving increased investment in programmatic advertising. Retargeting strategies are a big part of the overall increases in programmatic tactics.
At more than $1.4 Trillion and increasing $100 Billion per year, the current purchasing power of Hispanics in this country is not only growing in size, it is also getting younger. In 2015, 22.7MM Hispanic Americans - 42% of the total U.S. Hispanic population and 27% of all U.S. Gen Y’rs – were Hispanic Millennials.
The Invasion of the Data Scientists is here. Driven by an annual growth rate of 40%, the digital universe will reach 44 trillion gigabytes by 2020 – that amounts to more bits of digital data than there are stars in the sky, according to IDC,*1.
Since the advent of the DVR, consumers have used technology to minimize their exposure to advertising. The unprecedented surge in ad blocking technologies, however, is taking this battle to a whole new level as increasing numbers of for-profit technology companies exploit a growing antipathy for intrusive ads and distrust of advertising practices.
Continuing innovations to demand-side platforms and other media buying technologies are helping to fulfill the promise of big data analytics and digital marketing. Increasingly, marketers are taking advantage to real-time bidding, programmatic advertising and other advancements in online targeting strategies.
Predictive analytics are on the rise and part of a confluence of factors driving the adoption of customer-centric, data-driven strategies across a broadening spectrum of enterprise-wide practices.