Rachel Pankiw

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A Spoon Full of Data Helps the Marketing Costs Go Down

Rachel Pankiw   |  0 Comments   |  May 16, 2017 4:12:13 PM


According to the 2017 DMA Statistical Fact book, the biggest challenge facing today’s marketers is creating an effective marketing mix across all channels in order to drive the best possible results while saving costs. If you’re like most marketers, you’re probably struggling to accurately quantify the impact your marketing efforts have on sales revenue. There might be days where mastering all the latest technologies seems like a full time job.

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