Since the advent of the DVR, consumers have used technology to minimize their exposure to advertising. The unprecedented surge in ad blocking technologies, however, is taking this battle to a whole new level as increasing numbers of for-profit technology companies exploit a growing antipathy for intrusive ads and distrust of advertising practices.
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Continuing innovations to demand-side platforms and other media buying technologies are helping to fulfill the promise of big data analytics and digital marketing. Increasingly, marketers are taking advantage to real-time bidding, programmatic advertising and other advancements in online targeting strategies.
Thermostats retrieve and interpret real-time weather data and household traffic patterns in order automatically optimize temperature settings.
Predictive analytics are on the rise and part of a confluence of factors driving the adoption of customer-centric, data-driven strategies across a broadening spectrum of enterprise-wide practices.
The roughly 36 million people who moved last year, almost 12 percent of the population, spent an average of $9,000 during their move on a variety of products and services.
Topics: New Movers
For many marketers, multicultural marketing poses formidable challenges. Having access to demographic insights, an awareness of culturally appropriate imagery and language, and knowledge of relevant ethnic media strategies may not suffice.
In today’s increasingly complex media ecosystem, marketers are adopting sophisticated omni-channel marketing strategies to bring their customers more relevant and responsive brand experiences.
Increasingly, marketers are leveraging data to better understand their customers and meet growing expectations for relevant engagement through multi-channel and even true, cross-channel engagement strategies.
It’s that time of the year again, when splurging and other indulgences of the past year’s holidays give way to resolutions for the New Year. If you are trying to be more resolute these days, you are not alone.
As this year comes to a close, it is an opportune time to survey 2015 predictions regarding data-driven marketing and customer engagement. In “The Age of The Customer,” as proclaimed by Forrester, the scope of prognostications from relevant solutions providers, marketing practitioners and industry pundits are extensive.
As today’s digitally connected consumers rewrite the rules of brand engagement, brands are turning to more data-driven strategies to deploy more timely, relevant, and contextual communications across offline, online, mobile, and social platforms.