Articles

The Advertising Industry Wrestles with Ad Blocking

Jim Iott   |  0 Comments   |  Nov 30, 2015 12:00:00 AM

Since the advent of the DVR, consumers have used technology to minimize their exposure to advertising. The unprecedented surge in ad blocking technologies, however, is taking this battle to a whole new level as increasing numbers of for-profit technology companies exploit a growing antipathy for intrusive ads and distrust of advertising practices. 

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The New Marriage Between Online and Offline Data

Jim Iott   |  0 Comments   |  Sep 30, 2015 12:00:00 AM

Continuing innovations to demand-side platforms and other media buying technologies are helping to fulfill the promise of big data analytics and digital marketing. Increasingly, marketers are taking advantage to real-time bidding, programmatic advertising and other advancements in online targeting strategies.

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The Internet of Things In A New Age of Customer Experience

Gary Wiggins   |  0 Comments   |  Jul 30, 2015 10:05:00 AM

Thermostats retrieve and interpret real-time weather data and household traffic patterns in order automatically optimize temperature settings. 

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The Rise of Predictive Analytics

Jim Iott   |  0 Comments   |  Jun 25, 2015 10:31:00 AM

Predictive analytics are on the rise and part of a confluence of factors driving the adoption of customer-centric, data-driven strategies across a broadening spectrum of enterprise-wide practices. 

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A Moving Experience: New Mover Trends

Jim Iott   |  0 Comments   |  Jun 3, 2015 1:33:00 PM

The roughly 36 million people who moved last year, almost 12 percent of the population, spent an average of $9,000 during their move on a variety of products and services.

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Topics: New Movers

Decoding the Multicultural Genome

Jim Iott   |  0 Comments   |  Apr 30, 2015 12:00:00 AM

For many marketers, multicultural marketing poses formidable challenges. Having access to demographic insights, an awareness of culturally appropriate imagery and language, and knowledge of relevant ethnic media strategies may not suffice.

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Omni-Channel is "Upping the Ante" on Attribution

Jim Iott   |  0 Comments   |  Mar 26, 2015 12:00:00 AM

In today’s increasingly complex media ecosystem, marketers are adopting sophisticated omni-channel marketing strategies to bring their customers more relevant and responsive brand experiences. 

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Transform Your Data Into Loyal Customers

Jim Iott   |  0 Comments   |  Feb 26, 2015 12:00:00 AM

Increasingly, marketers are leveraging data to better understand their customers and meet growing expectations for relevant engagement through multi-channel and even true, cross-channel engagement strategies.

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New Year's Resolutions for Data Driven Marketers

Jim Iott   |  0 Comments   |  Jan 26, 2015 12:00:00 AM

It’s that time of the year again, when splurging and other indulgences of the past year’s holidays give way to resolutions for the New Year. If you are trying to be more resolute these days, you are not alone. 

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"Data" Based Predictions For 2015

Jim Iott   |  0 Comments   |  Dec 19, 2014 12:00:00 AM

As this year comes to a close, it is an opportune time to survey 2015 predictions regarding data-driven marketing and customer engagement. In “The Age of The Customer,” as proclaimed by Forrester, the scope of prognostications from relevant solutions providers, marketing practitioners and industry pundits are extensive.

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The Emergence of the New Data Agency

Jim Iott   |  0 Comments   |  Nov 25, 2014 10:48:00 AM

As today’s digitally connected consumers rewrite the rules of brand engagement, brands are turning to more data-driven strategies to deploy more timely, relevant, and contextual communications across offline, online, mobile, and social platforms. 

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