If you’re like most marketers, you’re probably trying to get greater visibility into the key factors that drive purchase decisions and impact customer behavior for your brand or product. This can be a challenge though as most of our purchasing behavior is habitual in nature. Shopping habits are likely to shift, however, while consumers are experiencing major life events such as college graduation, marriage, the birth of a child or purchase of a home. Ads featuring timely and relevant marketing messages can impact a person’s shopping habits for years to come.
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Speedeon Data Blog
Giving back and supporting worthwhile causes is very much a part of the culture at Speedeon Data. Marc Jerauld, Speedeon Data’s Chief Revenue Officer, recently spent time in Nashville, Tennessee, with The Home Depot Foundation renovating housing for Patriot Place, a neighborhood that offers affordable rental and homeownership opportunities for veterans. The volunteer initiative took place as part of National Volunteer Week, which was first established by President Richard Nixon back in 1974 through an executive order to recognize and celebrate the efforts of volunteers.
The unexpected April snow showers didn’t prevent Speedeon Data’s employees from celebrating the company’s nine year milestone as a leading data analytics service provider and database marketing firm. Team members travelled from as far as Maryland and New York to commemorate the event, which took place at The Metropolitan at the 9 in downtown Cleveland. Employees socialized and reminisced about the company’s accomplishments while gearing up for new endeavors to come. Several remote employees were unable to attend due to cancelled flights as a result of the weather, but they were still there in spirit as each employee was recognized by Speedeon Data’s President and CEO, Gerard Daher, during his speech.
Saturation mail has long been used by marketers as a cost effective way to saturate a neighborhood with their direct mail communications via carrier routes. But traditional saturation mail strategies present marketers with a dilemma; big savings on list costs and postal rates versus imprecise targeting and potentially lower response rates. Response models can help marketers better optimize their saturation mail programs, resulting in increased targeting capabilities and response rates along with reduced print and postage costs.
Earlier yesterday, Speedeon Data had our annual pre-Thanksgiving luncheon, which we have done for the past five years or so after a morning of volunteering at the Cleveland Food Bank.
Data Dialogues is back with program host, Jim Iott, and special guest, Joshua Shale, Speedeon Data’s Chief Operating Officer, to discuss data modeling, how data models enable you to better understand and target your current or prospective customers, and how a wide variety of data models can lead to dramatic improvements in your marketing programs.
Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss the value of critical thinking as it applies to marketing, and how critical thinking used in conjunction with data analytics.
One of the most unique things about working at Speedeon Data is our employee events.
Is marketing data an expense, an investment, or something more entirely? The answer to this question will depend on who you ask. The best marketers are always looking to improve the resonance and relevancy of their messages, and to increase the delivery, response and overall impact of their marketing communications.
On Wednesday, June 22, just about everyone in Northeast Ohio took time to celebrate a historic accomplishment – a NBA Championship brought home by our very own Cavaliers. As a company, we joined the festivities in downtown Cleveland along with an estimated 1.3 Million people from all over the world.
This past Wednesday evening, Marketing EDGE, hosted EDGE Awards, its inaugural awards ceremony in which marketing students and seasoned professionals alike recognized both a legend and rising stars within the world of marketing.
Topics: Marketing EDGE