Speedeon Data Blog

Speedeon Leaders Named to Marketing Edge Board of Trustees

Jim Iott   |  0 Comments   |  Mar 6, 2019 11:29:49 AM

NEW YORK, NY – March 04, 2019Marketing EDGE today announced it has appointed Bruce Biegel, Senior Managing Director at Winterberry Group, and Gerard Daher, CEO and Co-founder of Speedeon Data, to its Board of Trustees. Leveraging their leadership expertise, Biegel and Daher will join an illustrious group of marketing innovators to help bolster the nonprofit organization’s ongoing mission to connect students, academics and professionals to resources and relationships needed to navigate the evolving field of marketing.

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Topics: Marketing EDGE Speedeon Data Board of trustee

Caring For Community

Jim Iott   |  0 Comments   |  Mar 1, 2019 10:52:13 AM

 

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Topics: Speedeon Data Team Cleveland Food Bank Community Polar Plunge Special Olympics Ohio

Direct Mail is a Smart Choice for Smart Home Marketers

Danielle Capriato   |  0 Comments   |  Feb 26, 2019 11:57:49 AM

 

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Happy Holidays!

Gerard Daher   |  0 Comments   |  Dec 21, 2018 4:49:08 PM

Celebrating a Remarkable Year and Successful Decade

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Speedeon Data Celebrates Fifth Straight Weatherhead 100 Award

Jim Iott   |  0 Comments   |  Dec 3, 2018 1:57:55 PM

Speedeon Data Celebrates Its Fifth Straight Weatherhead 100 Award

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Topics: Weatherhead School of Management Weatherhead 100 Case Western Reserve University, #SpeedeonData Northeast Ohio Speedeon Data Award Winning

An Ideal Formula for Reaching New Moms

Jim Iott   |  0 Comments   |  Aug 21, 2018 11:07:00 AM

 

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Topics: "Relative Links" new moms new mom marketing

Take Your Multicultural Marketing to the Next Level in Four Easy Steps

Jim Iott   |  0 Comments   |  Aug 16, 2018 11:05:00 AM

 

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Topics: multicultural marketing

Marketing to New Moms When it Matters Most

Rachel Pankiw   |  0 Comments   |  Aug 14, 2018 9:14:00 AM

 

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Topics: new moms new mom marketing

Making Multicultural Marketing Work

Rachel Pankiw   |  0 Comments   |  Aug 13, 2018 5:43:11 PM

 

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Topics: multicultural marketing

An Ideal Prescription for Reaching Seniors

Jim Iott   |  0 Comments   |  Jul 3, 2018 1:05:00 PM

The growing senior population, possessing historic levels of disposable income and having significant needs for a variety of age-related products and services, presents marketers with many lucrative opportunities.

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Topics: "Relative Links"

The Growing Case for Targeting Seniors

Rachel Pankiw   |  0 Comments   |  Jun 28, 2018 2:53:13 PM

It’s well known that the senior population is continuing to grow with many adults living longer. Some reports estimate that the number of seniors will more than double by the year 2060 and reach 100 million people in the US alone.[1]

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Three Things to Look for in a Data Services Partner

Rachel Pankiw   |  0 Comments   |  Jun 7, 2018 2:42:00 PM

 

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Topics: third party data digital onboarding

Why Third Party Data is Even More Important Given New Data Rules

Jim Iott   |  0 Comments   |  Jun 5, 2018 9:55:53 AM

With the elimination of partner categories on Facebook many marketers have been scrambling to target consumers with these new limitations. Marketers can still use third-party data but they need to first gather it outside of the Facebook platform. Advertisers rely heavily on third-party data to help them with their targeting efforts as many don’t have direct access to customer data. Even if a company has direct access to customer data, many categories have additional restrictions making it even more difficult to legally use first-party data.

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Topics: third party data

The Power of Predictive Analytics

Jim Iott   |  0 Comments   |  May 18, 2018 3:23:54 PM

 

Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.

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Topics: Data Analytics Predictive Analytics Data Driven Marketing predictive modeling

Take Your Offline Campaign Online

Kyle Kittleson   |  0 Comments   |  May 8, 2018 11:50:00 AM

With US adults now spending an average of six hours a day across digital media, now more than ever it’s critical to reach consumers across multiple channels. Once you’ve identified and created your target audience, you’ll need to incorporate digital channels into your marketing mix to ensure omnichannel success.

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Topics: digital onboarding offline data online data

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