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Speedeon Data Blog

Speedeon Data Celebrates Fifth Straight Weatherhead 100 Award

Jim Iott   |  0 Comments   |  Dec 3, 2018 1:57:55 PM

Speedeon Data Celebrates Its Fifth Straight Weatherhead 100 Award

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Topics: Weatherhead School of Management Weatherhead 100 Case Western Reserve University, #SpeedeonData Northeast Ohio Award Winning Speedeon Data

An Ideal Formula for Reaching New Moms

Jim Iott   |  0 Comments   |  Aug 21, 2018 11:07:00 AM

 

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Topics: new moms new mom marketing "Relative Links"

Take Your Multicultural Marketing to the Next Level in Four Easy Steps

Jim Iott   |  0 Comments   |  Aug 16, 2018 11:05:00 AM

 

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Topics: multicultural marketing

Marketing to New Moms When it Matters Most

Rachel Pankiw   |  0 Comments   |  Aug 14, 2018 9:14:00 AM

 

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Topics: new mom marketing new moms

Making Multicultural Marketing Work

Rachel Pankiw   |  0 Comments   |  Aug 13, 2018 5:43:11 PM

 

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Topics: multicultural marketing

An Ideal Prescription for Reaching Seniors

Jim Iott   |  0 Comments   |  Jul 3, 2018 1:05:00 PM

The growing senior population, possessing historic levels of disposable income and having significant needs for a variety of age-related products and services, presents marketers with many lucrative opportunities.

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Topics: "Relative Links"

The Growing Case for Targeting Seniors

Rachel Pankiw   |  0 Comments   |  Jun 28, 2018 2:53:13 PM

It’s well known that the senior population is continuing to grow with many adults living longer. Some reports estimate that the number of seniors will more than double by the year 2060 and reach 100 million people in the US alone.[1]

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Three Things to Look for in a Data Services Partner

Rachel Pankiw   |  0 Comments   |  Jun 7, 2018 2:42:00 PM

 

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Topics: digital onboarding third party data

Why Third Party Data is Even More Important Given New Data Rules

Jim Iott   |  0 Comments   |  Jun 5, 2018 9:55:53 AM

With the elimination of partner categories on Facebook many marketers have been scrambling to target consumers with these new limitations. Marketers can still use third-party data but they need to first gather it outside of the Facebook platform. Advertisers rely heavily on third-party data to help them with their targeting efforts as many don’t have direct access to customer data. Even if a company has direct access to customer data, many categories have additional restrictions making it even more difficult to legally use first-party data.

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Topics: third party data

The Power of Predictive Analytics

Jim Iott   |  0 Comments   |  May 18, 2018 3:23:54 PM

 

Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.

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Topics: Predictive Analytics predictive modeling Data Analytics Data Driven Marketing

Take Your Offline Campaign Online

Kyle Kittleson   |  0 Comments   |  May 8, 2018 11:50:00 AM

With US adults now spending an average of six hours a day across digital media, now more than ever it’s critical to reach consumers across multiple channels. Once you’ve identified and created your target audience, you’ll need to incorporate digital channels into your marketing mix to ensure omnichannel success.

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Topics: digital onboarding online data offline data

How to Create High Performing Digital Audiences in Three Easy Steps

Kyle Kittleson   |  0 Comments   |  May 3, 2018 3:19:08 PM

 

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Topics: offline data digital onboarding Data Models Life Stage Data

Getting Down with Digital

Rachel Pankiw   |  0 Comments   |  Mar 5, 2018 12:19:21 PM

 

With digital advertising projected to make up 51% of all US ad spending by the year 2021*, the need to incorporate digital into your marketing mix has never been more evident. Whether you're a novice digital marketer or you're currently running multi-channel campaigns, there are plenty of ways to supercharge your digital strategy.

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Topics: predictive modeling digital onboarding third party data first party data

Speedeon Data Gives Back at Cleveland Kids’ Book Bank

Rachel Pankiw   |  0 Comments   |  Nov 10, 2017 12:43:36 PM

 

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Topics: #SpeedeonData

Speedeon Data Supports One of Its Own

Rachel Pankiw   |  0 Comments   |  Aug 30, 2017 2:28:10 PM

 

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Topics: Kindness Rocks Project #tkrpkels