Speedeon Data Blog

Bargain Hunting

Jim Iott   |  0 Comments   |  Jan 3, 2012 11:30:00 AM
In a recent study by Harris Polls, Print Media (primarily Newspaper and Magazine Advertisements) scored the highest percentages among U.S. Adults as the advertising medium most used to help find a bargain.
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Topics: Direct Mail

A Message from our President: Speedeon Celebrates 2 Successful Years in Business

Jim Iott   |  0 Comments   |  Jan 3, 2012 11:30:00 AM

Speedeon Data lives by the motto, "do the right thing." For 2 years we've recognized that doing the right thing creates market opportunity for ourselves as well as our customers and partners. For 2 years our actions and innovations have raised the bar in the database marketing industry. Today our data powers tens of millions of pieces of direct marketing communications per-week. WOW!

First, a thank you to our customers and partners, some of whom have been with us since the beginning. We'd be nothing without you.

And most importantly, my deep appreciation goes to the employees, affiliates and shareholders at Speedeon Data and your contributions and sacrifices over the past 2 years.

I couldn't be more proud of our first 2 years, and I can't wait to see where the next 2 will take us.

Over the coming months we’ll be updating our technology platforms that will provide real-time access to many of our data-streams.  Including real-time count systems and the ability to connect via “data-pipe” to back end secure web based systems.  In addition, we’ll be bringing online lots more demographic data and household data-streams.

Thanks for your continued support!

- Gerard J. Daher

President & CEO, Speedeon Data

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Topics: News and Updates

Staying Connected to Your Customers During a Recession

Jim Iott   |  0 Comments   |  Jan 3, 2012 11:30:00 AM

In a down economy the companies that choose to sit on their hands and hide under a rock are usually the companies that come out of the recession wondering where all of their customers went.

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Topics: Direct Mail Customers

Targeted Marketing: Pre-Movers

Jim Iott   |  0 Comments   |  Jan 3, 2012 11:00:00 AM

Seasonality is a very important component within a targeted marketing campaign. Determining when the best time to reach your target audience could prove to be an even greater element in producing efficient results.  Whether your company offers a product or a service, reaching a consumer when they’re most likely to make a purchasing decision and can be easily influenced by your brand is what targeted marketing is all about.

New Mover marketing has been around for years and has demonstrated response-rate effectiveness across many different industries. Aside from marketing to New Movers, another great way to reach a consumer is before the move actually takes place; otherwise known as “the Pre-Mover”. According to USPS research, 85% of those identified as Pre-Movers will use the first vendor that contacts them when it comes to home communications services, regardless of their satisfaction with their current provider.

With technological advancements in data processing and lead generation resources, pre-mover data has been made available and its performance suggests that it could significantly enhance your targeted marketing success.  

Products and services such as cable or satellite television, phone and internet services, moving trucks and equipment, storage facilities, etc. are all modern day necessities a Pre-Mover consumer would be susceptible to purchasing. By sending a compelling offer to these consumers your company can develop brand loyalty and create new customer relationships at a climactic point in a mover’s decision-making process.

Speedeon Data has developed a cutting edge Pre-Mover lead file that is available on a weekly basis. The Pre-Mover file consists of consumers who just placed their home on the ‘for sale’ market, as well as consumers with homes in the ‘sale pending’ phase; meaning they are likely out of their home within 4-6 weeks.

Regardless of the slow economy and the poor housing market, people are still trying to sell their homes. If you have a product or a service that could benefit these consumers, now is the time to make a targeted approach with your upcoming marketing campaign by introducing a Pre-Mover lead file.

 
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Topics: Premovers New Movers

Spring is in the Air

Jim Iott   |  0 Comments   |  Jan 3, 2012 11:00:00 AM

Spring is in the air. With spring about to be in full bloom and summer just around the corner, most marketers are gearing up to promote their products and services to an abundance of new movers. The extension of the Federal Housing Tax Credit is a good indicator that we can expect to see a late surge of new homebuyers who are persuaded to take the plunge; a plunge that provides them with some extra cash in their pockets, courtesy of Uncle Sam. This could very well spawn an increase in shopping activity well beyond initial expectations.

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Topics: New Movers

'Tis the Season to Advertise

Jim Iott   |  0 Comments   |  Jan 3, 2012 11:00:00 AM

You probably haven’t created your Christmas wish list just yet, but if you are in Marketing or Advertising you have been thinking about the Holiday Season for a few months now. 

Every year we see new advertising campaigns that must compete with seasoned veterans Target, Wal-Mart, Best Buy, Kohl’s, and Macy’s. It may be challenging, but Christmas time is the best time for marketers to stand out from the crowd and attract new customers to their product or service.
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Topics: Consumer Spending Holiday Spending

A Large Pizza with Pepperoni and Direct Mail

Jim Iott   |  0 Comments   |  Jan 3, 2012 11:00:00 AM

Everyone has their favorite pizza place. Whether it’s a national chain restaurant, or a local pizza shop, it’s your first call when the craving hits your stomach. But before you order, you might consider using coupons. You also might consider having it delivered rather than picking it up.

It’s obvious coupons don’t appear out of thin air when you’re ready to order. Pizza companies thrive on coupon marketing and home delivery and that is why 40% of pizza market executives and operators rank direct mail coupons as very important to their marketing efforts and 32% rank them as important, according to the  2009 Pizza Industry Study .
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Topics: Direct Mail

Does An Old Adage Still Apply To New Customers and New Movers?

Jim Iott   |  0 Comments   |  Jan 3, 2012 10:30:00 AM
When it comes to acquiring new customers, does the old adage “the early bird catches the worm” still apply? Being first to reach a new mover is often the most influential factor in acquiring a new customer. With new homeowners and renters spending approximately $8,500 on a variety of products and services within the first three months of their relocation, reaching these new movers early in their purchase cycle is critical. Savvy marketing executives across a wide range of industries understand this opportunity and continue to add new mover programs to their customer acquisition strategies.

For insurance providers, new movers are of particular relevance. Relocation creates the need for new homeowners’ and renters’ insurance.  Most new movers who are relocating out of state require new automotive insurance. And many new or expanding families, when moving into their first home or upgrading to a larger house, have changing life insurance needs as well. 
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Topics: New Movers

You Don't Need a Calculator...

Jim Iott   |  0 Comments   |  Jan 3, 2012 10:00:00 AM

Scenario: You are a Manager of Marketing for a retail company and you have a 1 million dollar budget for your marketing plan. You decide you want to spend 20% of that 1 million on a direct mail campaign targeted towards previous customers of your company.

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Topics: Data Optimization

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