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Speedeon Data Blog

Getting More with Less – Enhancing New Mover Programs with Modeled Data

Jim Iott   |  0 Comments   |  Mar 28, 2012 11:30:00 AM

When it comes to new mover mailings (and other direct mail programs for that matter), if you want to increase your responses, you are likely going to increase your direct mail quantity. More is better – Right? Not necessarily. Direct mail costs are mostly fixed and linear, and the probability of an additional new mover responding is diminishing.

So how do you get more responses or at least maintain responses with fewer pieces of direct mail? The answer is…with modeled data.


By utilizing a modeled new mover program that combines new mover data with modeled zip+4 data, direct marketers are able to segment new movers based on their relative likelihood of response. This enables marketers to increase or decrease the number of mail pieces according to factors such as cost and response rate. Ultimately, a modeled new mover program facilitates greater optimization of costs, improved predictability of response, and increased new mover program success.


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Topics: Modeled Data New Movers

Building Loyalty - In Eleven Keystrokes

Jim Iott   |  0 Comments   |  Mar 21, 2012 11:30:00 AM

Building loyalty programs in eleven keystrokes – does that sound too good to be true? It’s not. It’s actually very easy. Whether you are a retailer, service provider, fundraiser or some other company interested in building loyalty among your customer base - with eleven keystrokes, your CSR’s or sales associates can capture a caller’s name, address, telephone number, demography, transactional data, and  SKU or other product information.

How? By using reverse phone append. Keying a ten digit telephone number plus an “enter” key is the start to creating a valuable customer record and to building increased loyalty with your customers.

So is there a catch? Yes there is. It’s the quality of the data utilized for the
 reverse phone append. Inaccurate or out-of-date customer data and incorrect record matches erode the value of the loyalty program data. So when evaluating reverse phone append services for loyalty programs or any other uses for that matter, look beyond the match rate and focus in on the quality of the matches.

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Topics: Reverse Phone Append

“Fresh Brewed” Customer Data and Advanced Data Hygiene

Jim Iott   |  0 Comments   |  Mar 12, 2012 11:30:00 AM

“Would You Drink Coffee That Was Brewed A Month Ago?” happens to be the headline of a new ad that we recently produced for an upcoming conference guide and trade publication. The ad intends to convey, hopefully in an interesting and memorable way, how customer data, like coffee, quickly becomes less accurate as it ages, leading to “bitter” results in terms of lower contact, delivery and response rates, and lower revenue and ROI. Just as you would never drink month old coffee, you certainly would not want to diminish marketing results or squander valuable marketing dollars by using inaccurate customer contact data. 
 
The ad further explains how Speedeon Data maintains the “freshest”
 customer data in the industry (hint: each day, we “fresh brew” our data using more than 3,000 public and proprietary data feeds), and makes data available through our new mover programs, data optimization and data append services, and other innovative data solutions.
 
We also introduce our new Multiple Variable Processing “MVP” service, which provides industry leading hygiene and address deliverability by leveraging key components, including: CASS software, Address Standardization metrics, Address Mailability Verification, our Proprietary Change of Address service, as well as the National Change of Address.

If you are a direct marketer who is interested in maintaining the highest quality and most accurate customer address data, then we welcome the opportunity to speak with you further about MVP.

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Topics: Data Hygiene Customer Data

A New and Improved Speedeondata.com

Jim Iott   |  0 Comments   |  Mar 5, 2012 11:30:00 AM

If you are reading this blog, then chances are you’ve noticed Speedeon Data’s newly redesigned and updated website. What started out six months ago as a simple website refresh and update, ended up being a major site redesign and overhaul.  The overhaul is a reflection of Speedeon Data’s growth over the past couple years - the growth in the variety of data products and services that we offer, in the volume and variety of data assets we manage and provide, and in the range of clients we now serve.
 
We’ve organized our major content areas so they cross reference each other in a “triangulated” manner.  This enables you to easily understand how our data assets (
phonemobilemailemailnew mover, premover, demographic or modeled data), are delivered via our suite of data products and services (new mover programs, data append, data optimization, and other data services); or how our clients within various industries (Financial Services, Retail, Cable & Satellite TV, Direct Marketing Agencies, Newspaper Publishing, and Teleservices) are utilizing our industry-leading data and  innovative data solutions to power successful direct marketing programs. 
 
Most pages contain an “At-A-Glance” section which provides quick summary information pertinent to the page topic, and links to relevant 
case studies and other printable resources.  Finally, at the top of every page there are buttons to contact our sales people, request a demonstration of our online count & order system, or request a free test of your data.  We hope you will use these links… we are eager to answer your questions, find out about your customer data issues and direct marketing needs, and  prove our potential value to your organization.  Of course, we welcome any feedback you may have regarding our newly designed website. 
 
Enjoy your visit to
 speedeondata.com, feel free to share our website with other colleagues and business associates, and come back soon!

 

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Topics: News and Updates