Speedeon Data Blog

GRMA Hosts Another Successful and Inspiring Conference

Jim Iott   |  0 Comments   |  May 25, 2012 12:00:00 PM

Congratulations to Stephanie Fischer and the entire team at the Global Retail Marketing Association. It’s been nearly a week since attending this year’s annual conference at the Don Cesar Resort in St. Pete, FL., and I am still feeling inspired by yet another outstanding GRMA event. 

Ultimately, I tend to measure the success of the various conferences that I attend throughout the year by the networking opportunities they provide and the extent to which I am able to build relationships and business opportunities with company leaders and decision makers. I am happy to say that the GRMA did a tremendous job facilitating valuable, face-to-face interaction among a notable group of retail industry executives and thought leaders. 
 
And once again, the GRMA put together a compelling agenda and roster of speakers that was truly extraordinary. Several of the speakers were particularly noteworthy and covered topics of special relevance to Speedeon Data. Dr. Peter Diamandis, Chairman and CEO of The X-PRIZE Foundation and bestselling co-author of
 "Abundance—the Future is Better Than You Think"delivered a fascinating presentation on how developing a culture of innovation can accelerate a company’s business objectives. Fred Reichheld, Bain Fellow and Founder of Bain & Company Loyalty Practice, and bestselling author of "The Ultimate Question 2.0", discussed how the Net Promotor Score is used to increase customer and employee loyalty, and to accelerate profitable growth.  And finally, Jim Stengel, former Global Marketing Officer of Procter & Gamble, current President and CEO of The Jim Stengel Company, and recent author of "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies" demonstrated the cause-and-effect relationship between financial performance and fundamental human emotions, hopes, values and greater purposes.

So how does Speedeon Data develop a culture of innovation, increase loyalty among its customers and employees, and tap into our unique ideals? I don’t have all of those answers, but after attending another great GMRA conference, I am inspired in important new ways to find out.

 - Gerard Daher, President & CEO, Speedeon Data

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Topics: Retail Marketing GRMA Conferences

The Key to Comedy and New Movers

Jim Iott   |  0 Comments   |  May 2, 2012 12:00:00 PM

When it comes to comedy and new movers… timing is everything. 

Like a great punch line, a successful new mover campaign requires that the right message be delivered to the right audience at just the right time.

When it comes to new movers, the common approach is to communicate with movers as soon as they relocate; to reach them while they are unpacking boxes.  But this isn’t necessarily the best strategy.
 
Movers have defined, need-based purchase patterns regarding certain products and services before and after their move. For example, movers don’t consider new flatware in the first forty-eight hours after a move. At the same time, waiting two weeks to offer cable TV service won’t work either. Some retailers vary offers based on the time since relocation. A major “Do-It-Yourself” home improvement chain has a set strategy of communicating special offers on items like trash cans within the first week of a move, and on painting supplies and similar items at the end of the first month following a move.

When embarking on a new mover campaign, consider a data provider who maintains comprehensive, accurate and timely
 new mover data. A data provider who is able to append demographic data or modeled demographic data will further enable you to more effectively message communications and target offers to the right new mover audience. The idea is to test and understand when movers are most receptive to the offer after the move. It can be the most critical element when staging a mover campaign…and that’s no joke.

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Topics: Demographic Data Modeled Demographic Data New Movers

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