A recently married, college educated man in his late-twenties moves from a downtown apartment to a single family home in the suburbs. An affluent woman in her mid-sixties moves from her high-end, single family home in the Midwest to a condominium in Florida.
Speedeon Data Blog
The Professional Insurance Marketing Association is a great organization and the insurance industry is an important target for Speedeon Data, so I welcomed the opportunity to present at an Ignite session during PIMA’s Annual Meeting earlier this year. At the time, I was totally unfamiliar with the unique “Ignite Session” format, in which presenters have only 5 minutes and 20 slides in set intervals to ignite the audience's passion for their presentation topic.
Earlier this year, the United States Postal Service presented data from a 2010 Undeliverable As Addressed (UAA) study. The 2010 data was compared to data from similar studies conducted in 2004 and 1998. Although UAA mail has reduced significantly from 2004 to 2010, the overall volume of UAA mail still remains high and results in significant costs to mailers and the USPS.
Once again, the CRMC hosted an outstanding conference in Chicago, with great speakers, interesting content, and lots of exciting interaction. Keynote speakerJohn Brandt’s central message regarding the need to rethink and re-invent customer value through innovation seemed to reverberate throughout the three days in other presentations and during informal conversations as well. A still challenging economy and growing competition are driving many retailers to try interesting and innovative new strategies.
With nearly 500 high-level attendees representing over 100 retail chains, the annual Customer Relationship Management Conference is a veritable “Who’s Who” of the retail marketing world. Since the retail industry is a critical business segment for Speedeon Data, the CRMC is a great investment – so, as they say in poker, we decided to go “All In.”
Beyond our innovative services, Speedeon Data surpasses our competition through the quality and currency of our customer data, which is “fresh brewed” daily from over 3,000 separate data feeds. We developed a “fresh brewed coffee/fresh brewed data” marketing concept, which we featured in CRMC print ads, keycards and as a booth concept. We served hot coffee and biscotti in order to encourage visitor to stop by our booth and to create awareness in our fresh brewed data and innovative data solutions. The concept turned out to be a winning idea…the coffee was hot, the biscotti were delicious, and the booth traffic was great! Thanks to everyone who stopped by and thank you to the CRMC for a great conference.
- Gerard Daher, President & CEO, Speedeon Data