Like most direct marketers, you would like more useful insight into your current and prospective customers. Effective data models enable enhanced customer and prospect profiling, improved segmentation, more efficient usage of marketing assets, and better overall results. But where do you begin?
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Speedeon Data Blog
Simply stated, integrated marketing campaigns work. Marketing campaigns in which multiple media channels reinforce a message, offer, or desired behavior consistently outperform single-media approaches. The ability for integrated marketing approaches to generate added value, improve performance, and increase ROI has been demonstrated through a myriad of research findings, case studies, and white papers.