Posts by Topic

see all

Recent Posts

Speedeon Data Blog

Choosing The Right Data Model

Jim Iott   |  0 Comments   |  Aug 22, 2013 5:30:00 PM

Data models enable marketers to gain valuable insight into current or potential customers, to optimize product/ service offerings or promotional offers, and to improve marketing program results. Direct marketers often utilize Response Models and Cloning Models, each of which are built and perform differently, answer different questions, and present unique advantages and disadvantages. So what is the right data model for you? The choice depends on your objectives.

Read More

Topics: Modeled Data Response Models Cloning Models High Quality Data

When it Comes to Your Data, are You Sailing Along or Sinking?

Jim Iott   |  0 Comments   |  Aug 14, 2013 5:13:00 PM

The groundswell of online and mobile communications, rising levels of data storage and processing capabilities, and other technology innovations are expanding marketing channels and charting new courses of interaction between brands and customers. At the same time, these changes are creating a tsunami of valuable customer and marketing data.

Read More

Topics: Data Append Data Hygiene Modeled Data Data Optimization