Speedeon Data is pleased to announce the launch of “Data Dialogues” - an on-going web series covering a variety of topics concerning data analytics, database marketing, and other content relevant to achieving marketing success in today’s data-driven world. To view “Making The Most of Mover Marketing” and future episodes of Data Dialogues, please visit our Youtube channel at https://www.youtube.com/user/SpeedeonLLC.
Speedeon Data Blog
Congratulations to Mona Buckley and the entire PIMA staff for hosting another outstanding MidYear Meeting & Tradeshow. Once again, another PIMA event left Speedeon Data better connected with leading thinkers and practitioners within insurance marketing, and better informed about the important issues facing the insurance industry.
Today, marketers are challenged with managing omni-channel strategies that span both traditional and digital media channels. While there seems to be a greater focus on social media and mobile advertising, it is worth remembering that E-mail continues to grow in usage and effectiveness. According to Forrester, marketers sent 838 billion emails in 2013. Email remains an important part of any digital media strategy.