Speedeon Data Blog

A Data-Driven Approach To Ethnic Marketing

Jim Iott   |  0 Comments   |  Aug 22, 2014 10:00:00 AM

In the U.S., our largest ethnic groups - Hispanics, African Americans and Asians, command nearly $3 trillion in purchasing power collectively. Sometime around 2050, these combined groups will become our country’s new majority. Increasingly, brands are taking notice of these fundamental shifts in demography and the growing economic clout these key ethnic groups possess. 

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Topics: EngageNow eNewsletter Multi-Cultural Marketing Data Dialogues Ethnic Data

Maximize Your Email Marketing Programs

Jim Iott   |  0 Comments   |  Aug 12, 2014 10:00:00 AM

Data Dialogues is back with program host, Jim Iott, and special guest, Lindsey Kaiser, Speedeon Data’s Manager of Client Strategy. In this edition, Jim and Lindsey discuss how to maximize email marketing programs, and factors to consider when building an in-house email database, incorporating email into customer prospecting campaigns, and developing mobile-friendly email marketing initiatives. 

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Topics: Email Data Digital Media Data Dialogues Email Marketing

Get the Most Out of Your Mover Marketing

Jim Iott   |  0 Comments   |  Aug 11, 2014 10:00:00 AM

Movers, with their propensities for heavy spending and brand switching, are a valuable consumer segment for brands across a wide-range of industries. Unfortunately, many marketers are locked into conventional marketing strategies that see movers as a monolithic group, focus on cost savings rather than return-on-investment, and view mover data as a marketing cost rather than a strategic investment.

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Topics: Mover Life Cycle Engaged Customers New Movers Database Marketing

Data Dialogues: Achieve “Model” Results with Data Models

Jim Iott   |  0 Comments   |  Aug 1, 2014 10:00:00 AM

Data Dialogues is back with program host, Jim Iott, and special guest, Joshua Shale, Speedeon Data’s Chief Operating Officer, to discuss data modeling, how data models enable you to better understand and target your current or prospective customers, and how a wide variety of data models can lead to dramatic improvements in your marketing programs.

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Topics: Modeled Data Data Dialogues Database Marketing

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