In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “Omni-Channel Marketing: Taking the Plunge,” looks at why brands, despite opportunities and competitive imperatives, are hesitating to dive into omni-channel marketing strategies, and what things they can do to begin getting their feet wet.
Speedeon Data Blog
The lead story in Monday’s online and print editions of Ad Age entitled: A Data Lab Rat in the Big City: Why Trackers Couldn't Trap This City Dweller, featured Speedeon Data, along with four other digital marketing companies and data solutions providers.
Earlier this month, our own Gary Wiggins, a part-time employee at Speedeon Data, was one of two Integrated Marketing Communications (IMC) majors at the University of Akron’s Taylor Institute for Direct Marketing to be awarded a prestigious “All Star Award.”
The Taylor Institute created the “All-Star Award” in an effort to promote their IMC major and celebrate the accomplishments made by the students majoring in the program.
Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss the value of critical thinking as it applies to marketing, and how critical thinking used in conjunction with data analytics.