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Speedeon Data Blog

EngageNow In The Latest Data Driven Marketing Insights

Jim Iott   |  0 Comments   |  Oct 31, 2014 12:00:00 PM

In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “Omni-Channel Marketing: Taking the Plunge,” looks at why brands, despite opportunities and competitive imperatives, are hesitating to dive into omni-channel marketing strategies, and what things they can do to begin getting their feet wet. 

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Topics: EngageNow eNewsletter Mover Life Cycle Gender Data Data Dialogues

Data Dialogues: Monstrous Tales of Mover Marketing

Jim Iott   |  0 Comments   |  Oct 31, 2014 12:00:00 PM

Are your mover marketing programs a little too frightening? Do your response rates make you want to scream? Data Dialogues is back with a special Halloween episode. Host Jim Iott, is joined by G.I. Zaratsian and Lindsey Kaiser, who discuss scary tales from the mover marketing crypt, and how marketers can make the most of their own mover programs.

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Topics: Data Dialogues Database Marketing Data Analytics Best Practices

Putting a Data Lab Rat, a Big City and Big Data Into Perspective

Jim Iott   |  0 Comments   |  Oct 28, 2014 11:30:00 AM

The lead story in Monday’s online and print editions of Ad Age entitled: A Data Lab Rat in the Big City: Why Trackers Couldn't Trap This City Dweller, featured Speedeon Data, along with four other digital marketing companies and data solutions providers. 

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Topics: Demographic Data Big Data Digital Marketing

Speedeon Data “All-Star” Recognized With Marketing Award

Jim Iott   |  0 Comments   |  Oct 20, 2014 11:30:00 AM

Earlier this month, our own Gary Wiggins, a part-time employee at Speedeon Data, was one of two Integrated Marketing Communications (IMC) majors at the University of Akron’s Taylor Institute for Direct Marketing to be awarded a prestigious “All Star Award.” 

The Taylor Institute created the “All-Star Award” in an effort to promote their IMC major and celebrate the accomplishments made by the students majoring in the program. 

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Topics: Competitive Industry Research Integrated Marketing Communications University of Akron

Data Dialogues: The Importance of Critical Thinking In Data Analytics

Jim Iott   |  0 Comments   |  Oct 17, 2014 11:30:00 AM

Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss the value of critical thinking as it applies to marketing, and how critical thinking used in conjunction with data analytics.

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Topics: Data Dialogues Database Marketing Data Analytics Critical Thinking

Data Dialogues: Business Data

Jim Iott   |  0 Comments   |  Oct 7, 2014 11:30:00 AM
Data Dialogues is back with program host, Jim Iott, and special guest, Lindsey Kaiser, Manager of Client Strategy at Speedeon Data. In this episode, Jim and Lindsey discuss steps and considerations that must be taken when marketing to businesses.
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Topics: Data Dialogues Database Marketing Business Data