Movers, with their propensity for heavy spending and brand switching, are a valuable consumer segment for brands across a wide-range of industries.
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Speedeon Data Blog
Topics: Mover Marketing
Marketers are under growing pressure to effectively consolidate and leverage an increasingly complex landscape of customer data, which includes mobile, social and other consumer generated data, internal CRM data, and highly contextual, third-party lifestyle and life-stage trigger data.
Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss how marketers are using Data Visualization to better understand their customers and to improve marketing outcomes.