Speedeon Data Blog

High Quality Mover Data Is Worth the Investment

Jim Iott   |  0 Comments   |  Jan 30, 2015 4:08:00 PM

Movers, with their propensity for heavy spending and brand switching, are a valuable consumer segment for brands across a wide-range of industries.

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Topics: Mover Marketing

Are You Choosing the Right Data Model?

Jim Iott   |  0 Comments   |  Jan 23, 2015 4:27:00 PM

Marketers are under growing pressure to effectively consolidate and leverage an increasingly complex landscape of customer data, which includes mobile, social and other consumer generated data, internal CRM data, and highly contextual, third-party lifestyle and life-stage trigger data.

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Topics: Response Models Cloning Models Best Practices Data Modeling Data Models

Data Dialogues: Data Visualization

Jim Iott   |  0 Comments   |  Jan 15, 2015 2:58:00 PM

Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron.  In this episode, Jim and Vanja discuss how marketers are using Data Visualization to better understand their customers and to improve marketing outcomes.

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Topics: Customer Data Data Dialogues Database Marketing Data Analytics Data Visualization

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