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Speedeon Data Blog

EngageNow In Data Driven Omni-Channel Marketing

Jim Iott   |  0 Comments   |  Mar 27, 2015 4:18:08 PM

In our March issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Omni-Channel is "Upping the Ante" on Attribution, discusses the growing need for omni-channel marketers to adopt advanced attribution methodologies in order to more effectively measure and manage complex, multi-media marketing initiatives.   

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Topics: EngageNow eNewsletter

The College Market's Surprising Spending Clout

Jim Iott   |  0 Comments   |  Mar 20, 2015 6:33:00 PM

You may be surprised to know that the roughly 21 million students enrolled in college throughout the U.S. wield a collective annual purchase power of $365 billion.  Students are spending their average monthly income of $1,200, on a wide variety of goods and services, with the most popular items being: 

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Topics: College Students

Defining Your “Best” Customers..

Jim Iott   |  0 Comments   |  Mar 13, 2015 3:10:00 PM

As a direct marketer, the importance of finding your best customers seems like a pretty straight forward notion. Given limited resources, targeting your best customers in the most effective manner in order to produce the most beneficial outcome is an obvious strategy. 

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Topics: Best Practices