Speedeon Data Blog

Omni-Channel is "Upping the Ante" on Attribution

Jim Iott   |  0 Comments   |  Apr 17, 2015 4:42:38 PM
In today’s increasingly complex media ecosystem, marketers are adopting sophisticated omni-channel marketing strategies to bring their customers more relevant and responsive brand experiences.
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Topics: Modeled Data Data Modeling Data Models attribution models attribution modeling, attribution,

A Dialogue About Data Append

Jim Iott   |  0 Comments   |  Apr 10, 2015 7:50:00 PM

When it comes to your marketing programs - greater insight, increased engagement, and better results, begin with current and accurate contact and marketing data.  

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Topics: Demographic Data Data Append Reverse Append

The “Right Time” To Engage Customers

Jim Iott   |  0 Comments   |  Apr 3, 2015 2:10:00 PM

As often noted, successful omni-channel marketing and customer engagement comes down to targeting the right person, with the right message, through the right channel, at the right time. Of these four elements, one of the most important, yet difficult to ascertain is the timing of the message. 

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