Speedeon Data Blog

Speedeon Data Gets Swept Up in Cavs Mania

Jim Iott   |  0 Comments   |  May 27, 2015 3:15:00 PM

Over the last few weeks, it has been no secret that the city of Cleveland has been consumed by the excitement of the NBA playoffs.  With many of its employees being Cleveland fans, Speedeon Data is no different.  Last night, President and CEO, Gerard Daher, had the unique opportunity to attend the final game of the NBA Eastern Conference Championship, and has given us a unique, court-side look into Cleveland’s exciting victory.

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Research Helps Marketers To Optimize Customer Retention Efforts

Jim Iott   |  0 Comments   |  May 22, 2015 2:02:00 PM

Customer retention is a top of mind issue for many marketers. Who are your best customers and how do you keep them interacting with your brand longer? Many turn to a marketing research firm in order to answer these questions.

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Topics: Customer Retention

GRMA Hosts an Outstanding Executive Leadership Forum

Jim Iott   |  0 Comments   |  May 19, 2015 5:31:40 PM

Congratulations to Stephanie Fischer and the entire team at the Global Retail Marketing Association. Last week, Ed Ksobiech, our Vice President of Strategic Accounts, and I attended the GRMA’s annual Executive Leadership Forum at the Don Cesar Resort in St. Pete, FL. 

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Topics: GRMA Conferences Retailers Global Retail Marketing Association,

Reaching Mortgage Customers At The Right Time

Jim Iott   |  0 Comments   |  May 8, 2015 6:44:00 PM

Connecting with the right home buyers at the right time is the best way to drive remarkable results in your home mortgage sales and marketing programs.  Reaching home buyers when they are putting their existing homes on the market ensures that you are the first to reach this valuable audience when they are most likely exhibiting a growing interest in a new home mortgage. 

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Topics: Modeled Data Premovers Mover Marketing

EngageNow In Effective Multicultural Marketing

Jim Iott   |  0 Comments   |  May 1, 2015 5:02:49 PM

In our April issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Decoding the Multicultural Genome, discusses how for marketers are utilizing Cultural Models and cluster segmentation strategies to overcome formidable challenges associated with multicultural marketing. 

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Topics: EngageNow eNewsletter Data Agency Multi-Cultural Marketing Data Dialogues Data Analytics Ethnic Data multicultural marketing

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