Over the last few weeks, it has been no secret that the city of Cleveland has been consumed by the excitement of the NBA playoffs. With many of its employees being Cleveland fans, Speedeon Data is no different. Last night, President and CEO, Gerard Daher, had the unique opportunity to attend the final game of the NBA Eastern Conference Championship, and has given us a unique, court-side look into Cleveland’s exciting victory.
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Customer retention is a top of mind issue for many marketers. Who are your best customers and how do you keep them interacting with your brand longer? Many turn to a marketing research firm in order to answer these questions.
Topics: Customer Retention
Congratulations to Stephanie Fischer and the entire team at the Global Retail Marketing Association. Last week, Ed Ksobiech, our Vice President of Strategic Accounts, and I attended the GRMA’s annual Executive Leadership Forum at the Don Cesar Resort in St. Pete, FL.
Connecting with the right home buyers at the right time is the best way to drive remarkable results in your home mortgage sales and marketing programs. Reaching home buyers when they are putting their existing homes on the market ensures that you are the first to reach this valuable audience when they are most likely exhibiting a growing interest in a new home mortgage.
In our April issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Decoding the Multicultural Genome, discusses how for marketers are utilizing Cultural Models and cluster segmentation strategies to overcome formidable challenges associated with multicultural marketing.