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Speedeon Data Blog

Real-Time Data is the Key to Data-Driven Success in 2016

Gary Wiggins   |  0 Comments   |  Feb 19, 2016 4:46:11 PM

 

Marketers have quickly learned that “Big Data” isn’t enough to improve overall ROI. Instead marketers must take insights from derived data and utilize them to drive personalized marketing communications.

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Topics: Life Stage Data Mover Data, Real Time Data

Save Money In The Long Run With High Quality Mover Data

Jim Iott   |  0 Comments   |  Feb 12, 2016 7:27:58 PM

According to recent research, although movers plan the majority of their purchases before relocating, they actually undertake the majority of purchases after they move. Reaching movers early in their purchase cycle is critical, and is often the most influential factor in acquiring a new customer.  In fact, new movers are 5 times more likely to become long-term customers if you reach them first.

 

 

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Topics: Mover Data,

Why Some Brands Are Skipping Super Bowl 50 For A Digital Approach

Gary Wiggins   |  0 Comments   |  Feb 5, 2016 3:34:42 PM

On Sunday night, millions of consumers will sit down in front of their big screen televisions to watch the Denver Broncos take on the Carolina Panthers. At the same time, many brands will be eagerly waiting to see if their $5 Million (per 30 second) messaging is a hit, or if it flops. It’s the same story that has been going on for decades. This year, that story is beginning to change.

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Topics: Digital Marketing Super Bowl