As we kickoff the unofficial start of summer during the long Memorial Day weekend, it is easy for us to forget the real reason we celebrate the holiday. At Speedeon Data, we would like to take the time to reflect on those men and women in the U.S. Military that have paid the ultimate sacrifice in order to protect the freedoms that we enjoy.
Speedeon Data Blog
What is the current state of your customer data? If this isn’t something that you spend your time thinking about, chances are that the answer might surprise you. It a 2013 report, Gartner found that companies surveyed estimated that on average poor data quality costs $14.2 million per year.
Topics: Data Hygiene
News flash…direct mail isn’t dead. In fact, direct mail remains one of the most effective marketing mediums that currently exist. Yet many marketers are adopting a primarily digital approach when communicating with consumers. It might be time to rethink what direct mail brings to the table.