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Save Money and Increase Response Rates: A Model Approach to Saturation Mail

Rachel Pankiw   |  0 Comments   |  Mar 30, 2017 3:26:40 PM

Saturation mail has long been used by marketers as a cost effective way to saturate a neighborhood with their direct mail communications via carrier routes. But traditional saturation mail strategies present marketers with a dilemma; big savings on list costs and postal rates versus imprecise targeting and potentially lower response rates. Response models can help marketers better optimize their saturation mail programs, resulting in increased targeting capabilities and response rates along with reduced print and postage costs.

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Topics: Data Modeling Data Models Response Models saturation mail carrier routes Direct Mail Predictive Analytics Data Analytics

Information Overload? You Might Need a Data Strategy

Rachel Pankiw   |  0 Comments   |  Mar 16, 2017 4:15:59 PM

 

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Topics: Data Analytics Customer Data Customer Strategy Data Strategy

The Importance of Fostering a Collaborative Work Environment: Lessons Learned from #IWD2017

Rachel Pankiw   |  0 Comments   |  Mar 10, 2017 1:55:58 PM
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Topics: #thisiscle #IWD2017 #CoolCleveland #loveyourjob #dateyourcareer #SpeedeonData