Speedeon Data Blog

To Acquire or Not Acquire?

Rachel Pankiw   |  0 Comments   |  Jun 23, 2017 5:20:56 PM

One of the common challenges facing today’s marketers is an abundance of customer data but the inability to translate that data into actionable insights. This is especially critical when deciding on which customers to focus your marketing resources.  For most businesses, acquiring customers is at or near the top of their priority list.  Acquiring new customers is not that difficult though. Acquiring profitable, long term customers is the real challenge. But where to start?

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Topics: Cloning Models Life Stage Data Data Analytics Data Modeling Data Models customer acquisition,

Engage and Retain Your Customers With Data Models

Rachel Pankiw   |  0 Comments   |  Jun 16, 2017 1:41:46 PM

 

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Topics: Customer Data Data Modeling Customer Retention Customer Strategy Data Driven Marketing

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