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Speedeon Data Blog

The Power of Predictive Analytics

Jim Iott   |  0 Comments   |  May 18, 2018 3:23:54 PM

 

Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.

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Topics: Predictive Analytics predictive modeling Data Analytics Data Driven Marketing

Take Your Offline Campaign Online

Kyle Kittleson   |  0 Comments   |  May 8, 2018 11:50:00 AM

With US adults now spending an average of six hours a day across digital media, now more than ever it’s critical to reach consumers across multiple channels. Once you’ve identified and created your target audience, you’ll need to incorporate digital channels into your marketing mix to ensure omnichannel success.

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Topics: digital onboarding online data offline data

How to Create High Performing Digital Audiences in Three Easy Steps

Kyle Kittleson   |  0 Comments   |  May 3, 2018 3:19:08 PM

 

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Topics: offline data digital onboarding Data Models Life Stage Data