Speedeon Data Blog

Make Birthday Wishes Come True For Your Customers

Danielle Capriato   |  0 Comments   |  May 22, 2019 9:41:39 AM

One thing most people have in common is that they love to receive gifts and attention on their birthday.

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Topics: Speedeon Data Birthday Data New Customer Acquisition Birthday Marketing Direct Mail Marketing Multichannel Marketing

With Direct Mail, The Leverage is in The List

Danielle Capriato   |  0 Comments   |  May 10, 2019 11:52:34 AM

According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That's 1,300% return on investment. Furthermore, average response rates for direct mail are 3.7% compared to 2% for mobile, 1% for email, 1% for social media, and 0.2% for internet display.

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Topics: Direct Mail Cloning Models Data Optimization Life Stage Data multicultural marketing Speedeon Data life stage triggers

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