Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part I in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition.
Speedeon Data Blog
B2B marketers know that great direct marketing campaigns start with accurate data: A 2018 study showed that 89% of marketers believe data quality is critical in driving B2B sales and marketing campaigns.