Speedeon Data Blog

Analytics for Acquisition: How to Build a Predictive Model

Brandon Mathias   |  0 Comments   |  Sep 24, 2019 3:01:45 PM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part III in a series exploring how predictive models can be used in new customer acquisition. You can read Part I here, and Part II here.

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Topics: Predictive Analytics predictive modeling Speedeon Data Acquisition Marketing

Five Tips to Maximize Direct Mail Response

Matt Whipple   |  0 Comments   |  Sep 19, 2019 10:56:39 AM

I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned and executed well, direct mail can be an extremely powerful customer acquisition tool.

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Topics: Demographic Data Direct Mail Response Models Speedeon Data audience modeling life event cloning

Four Takeaways from ANA Data & Measurement

Ed Ksobiech and Tom DeFloria   |  0 Comments   |  Sep 18, 2019 3:23:07 PM

We recently had the pleasure of attending the ANA 2019 Data & Measurement Conference Presented by Google.

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Topics: Predictive Analytics Speedeon Data Multichannel Marketing Target Marketing Addressable TV Measure Marketing Programs Insuretech

What Makes a Good Direct Mail CTA?

Mike Gunderson, Founder and CEO, Gunderson Direct   |  0 Comments   |  Sep 11, 2019 1:56:22 PM

Among experienced direct marketing professionals, effective direct mail campaigns are comprised of three main components:

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Topics: Direct Mail Speedeon Data CTA Guest Blog

Volunteering In Our Community

Danielle Capriato   |  0 Comments   |  Sep 5, 2019 10:06:00 AM

Speedeon Data Employees Volunteer Around Town This August

This August, Speedeon has been busy bring our core values into our community.

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Topics: Volunteer Work Speedeon Data Core Values

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