Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part III in a series exploring how predictive models can be used in new customer acquisition. You can read Part I here, and Part II here.
Speedeon Data Blog
I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned and executed well, direct mail can be an extremely powerful customer acquisition tool.
We recently had the pleasure of attending the ANA 2019 Data & Measurement Conference Presented by Google.
Among experienced direct marketing professionals, effective direct mail campaigns are comprised of three main components: