NEW YORK, NY – March 04, 2019 – Marketing EDGE today announced it has appointed Bruce Biegel, Senior Managing Director at Winterberry Group, and Gerard Daher, CEO and Co-founder of Speedeon Data, to its Board of Trustees. Leveraging their leadership expertise, Biegel and Daher will join an illustrious group of marketing innovators to help bolster the nonprofit organization’s ongoing mission to connect students, academics and professionals to resources and relationships needed to navigate the evolving field of marketing.
Speedeon Data Blog
Speedeon Data Celebrates Its Fifth Straight Weatherhead 100 Award
Topics: multicultural marketing
The growing senior population, possessing historic levels of disposable income and having significant needs for a variety of age-related products and services, presents marketers with many lucrative opportunities.
Topics: "Relative Links"
With the elimination of partner categories on Facebook many marketers have been scrambling to target consumers with these new limitations. Marketers can still use third-party data but they need to first gather it outside of the Facebook platform. Advertisers rely heavily on third-party data to help them with their targeting efforts as many don’t have direct access to customer data. Even if a company has direct access to customer data, many categories have additional restrictions making it even more difficult to legally use first-party data.
Topics: third party data
Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.
Data Dialogues is back with program host, Jim Iott, and special guest, Joshua Shale, Speedeon Data’s Chief Operating Officer, to discuss data modeling, how data models enable you to better understand and target your current or prospective customers, and how a wide variety of data models can lead to dramatic improvements in your marketing programs.
Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss the value of critical thinking as it applies to marketing, and how critical thinking used in conjunction with data analytics.
This past Wednesday evening, Marketing EDGE, hosted EDGE Awards, its inaugural awards ceremony in which marketing students and seasoned professionals alike recognized both a legend and rising stars within the world of marketing.
Topics: Marketing EDGE
First party digital data provides powerful insights into online, "in-market" behavior and can be an important component to a robust customer insight and engagement strategy. However, digital data provides limited customer insights and is difficult to scale. Consider optimizing your 1st party digital data. By combining your 1st party digital data with offline, 3rd party data sources, you are able to optimize online data sources and supercharge your digital marketing campaigns.
Topics: Digital Marketing
According to recent research, although movers plan the majority of their purchases before relocating, they actually undertake the majority of purchases after they move. Reaching movers early in their purchase cycle is critical, and is often the most influential factor in acquiring a new customer. In fact, new movers are 5 times more likely to become long-term customers if you reach them first.
Topics: Mover Data,