NEW YORK, NY – March 04, 2019 – Marketing EDGE today announced it has appointed Bruce Biegel, Senior Managing Director at Winterberry Group, and Gerard Daher, CEO and Co-founder of Speedeon Data, to its Board of Trustees. Leveraging their leadership expertise, Biegel and Daher will join an illustrious group of marketing innovators to help bolster the nonprofit organization’s ongoing mission to connect students, academics and professionals to resources and relationships needed to navigate the evolving field of marketing.
Speedeon Data Blog
Topics: multicultural marketing
The growing senior population, possessing historic levels of disposable income and having significant needs for a variety of age-related products and services, presents marketers with many lucrative opportunities.
Topics: "Relative Links"
With the elimination of partner categories on Facebook many marketers have been scrambling to target consumers with these new limitations. Marketers can still use third-party data but they need to first gather it outside of the Facebook platform. Advertisers rely heavily on third-party data to help them with their targeting efforts as many don’t have direct access to customer data. Even if a company has direct access to customer data, many categories have additional restrictions making it even more difficult to legally use first-party data.
Topics: third party data
Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.