Speedeon Data Blog

Jim Iott

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Speedeon Leaders Named to Marketing Edge Board of Trustees

Jim Iott   |  0 Comments   |  Mar 6, 2019 11:29:49 AM

NEW YORK, NY – March 04, 2019Marketing EDGE today announced it has appointed Bruce Biegel, Senior Managing Director at Winterberry Group, and Gerard Daher, CEO and Co-founder of Speedeon Data, to its Board of Trustees. Leveraging their leadership expertise, Biegel and Daher will join an illustrious group of marketing innovators to help bolster the nonprofit organization’s ongoing mission to connect students, academics and professionals to resources and relationships needed to navigate the evolving field of marketing.

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Topics: Marketing EDGE Speedeon Data Board of trustee

An Ideal Formula for Reaching New Moms

Jim Iott   |  0 Comments   |  Aug 21, 2018 11:07:00 AM

 

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Topics: "Relative Links" new moms new mom marketing

Take Your Multicultural Marketing to the Next Level in Four Easy Steps

Jim Iott   |  0 Comments   |  Aug 16, 2018 11:05:00 AM

 

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Topics: multicultural marketing

An Ideal Prescription for Reaching Seniors

Jim Iott   |  0 Comments   |  Jul 3, 2018 1:05:00 PM

The growing senior population, possessing historic levels of disposable income and having significant needs for a variety of age-related products and services, presents marketers with many lucrative opportunities.

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Topics: "Relative Links"

Why Third Party Data is Even More Important Given New Data Rules

Jim Iott   |  0 Comments   |  Jun 5, 2018 9:55:53 AM

With the elimination of partner categories on Facebook many marketers have been scrambling to target consumers with these new limitations. Marketers can still use third-party data but they need to first gather it outside of the Facebook platform. Advertisers rely heavily on third-party data to help them with their targeting efforts as many don’t have direct access to customer data. Even if a company has direct access to customer data, many categories have additional restrictions making it even more difficult to legally use first-party data.

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Topics: third party data

The Power of Predictive Analytics

Jim Iott   |  0 Comments   |  May 18, 2018 3:23:54 PM

 

Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.

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Topics: Data Analytics Predictive Analytics Data Driven Marketing predictive modeling

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