Posts by Topic

see all

Recent Posts

Speedeon Data Blog

Jim Iott

Recent Posts

Speedeon Data Celebrates Fifth Straight Weatherhead 100 Award

Jim Iott   |  0 Comments   |  Dec 3, 2018 1:57:55 PM

Speedeon Data Celebrates Its Fifth Straight Weatherhead 100 Award

Read More

Topics: Weatherhead School of Management Weatherhead 100 Case Western Reserve University, #SpeedeonData Northeast Ohio Award Winning Speedeon Data

An Ideal Formula for Reaching New Moms

Jim Iott   |  0 Comments   |  Aug 21, 2018 11:07:00 AM

 

Read More

Topics: new moms new mom marketing "Relative Links"

Take Your Multicultural Marketing to the Next Level in Four Easy Steps

Jim Iott   |  0 Comments   |  Aug 16, 2018 11:05:00 AM

 

Read More

Topics: multicultural marketing

An Ideal Prescription for Reaching Seniors

Jim Iott   |  0 Comments   |  Jul 3, 2018 1:05:00 PM

The growing senior population, possessing historic levels of disposable income and having significant needs for a variety of age-related products and services, presents marketers with many lucrative opportunities.

Read More

Topics: "Relative Links"

Why Third Party Data is Even More Important Given New Data Rules

Jim Iott   |  0 Comments   |  Jun 5, 2018 9:55:53 AM

With the elimination of partner categories on Facebook many marketers have been scrambling to target consumers with these new limitations. Marketers can still use third-party data but they need to first gather it outside of the Facebook platform. Advertisers rely heavily on third-party data to help them with their targeting efforts as many don’t have direct access to customer data. Even if a company has direct access to customer data, many categories have additional restrictions making it even more difficult to legally use first-party data.

Read More

Topics: third party data

The Power of Predictive Analytics

Jim Iott   |  0 Comments   |  May 18, 2018 3:23:54 PM

 

Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.

Read More

Topics: Predictive Analytics predictive modeling Data Analytics Data Driven Marketing

Data Dialogues: Achieve “Model” Results with Data Models (Speedeon Data Video Content)

Jim Iott   |  0 Comments   |  Oct 21, 2016 10:07:21 AM

Data Dialogues is back with program host, Jim Iott, and special guest, Joshua Shale, Speedeon Data’s Chief Operating Officer, to discuss data modeling, how data models enable you to better understand and target your current or prospective customers, and how a wide variety of data models can lead to dramatic improvements in your marketing programs.

Read More

Topics: Modeled Data Data Dialogues Database Marketing

Data Dialogues: Business Data (Speedeon Data Video Content)

Jim Iott   |  0 Comments   |  Oct 21, 2016 9:46:41 AM
Data Dialogues is back with program host, Jim Iott, and special guest, Lindsey Kaiser, Manager of Client Strategy at Speedeon Data. In this episode, Jim and Lindsey discuss steps and considerations that must be taken when marketing to businesses.
Read More

Topics: Data Dialogues Database Marketing Business Data

Data Dialogues: The Importance of Critical Thinking In Data Analytics (Speedeon Data Video Content)

Jim Iott   |  0 Comments   |  Oct 21, 2016 9:30:18 AM

Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss the value of critical thinking as it applies to marketing, and how critical thinking used in conjunction with data analytics.

Read More

Topics: Data Dialogues Database Marketing Data Analytics Critical Thinking

Marketing EDGE Recognizes Legends and Rising Stars at Award Ceremony

Jim Iott   |  0 Comments   |  Jun 10, 2016 3:16:41 PM

This past Wednesday evening, Marketing EDGE, hosted EDGE Awards, its inaugural awards ceremony in which marketing students and seasoned professionals alike recognized both a legend and rising stars within the world of marketing. 

Read More

Topics: Marketing EDGE

Supercharge Your Digital Marketing Campaigns

Jim Iott   |  0 Comments   |  Mar 11, 2016 5:03:49 PM

First party digital data provides powerful insights into online, "in-market" behavior and can be an important component to a robust customer insight and engagement strategy. However, digital data provides limited customer insights and is difficult to scale. Consider optimizing your 1st party digital data. By combining your 1st party digital data with offline, 3rd party data sources, you are able to optimize online data sources and supercharge your digital marketing campaigns.  

Read More

Topics: Digital Marketing

Save Money In The Long Run With High Quality Mover Data

Jim Iott   |  0 Comments   |  Feb 12, 2016 7:27:58 PM

According to recent research, although movers plan the majority of their purchases before relocating, they actually undertake the majority of purchases after they move. Reaching movers early in their purchase cycle is critical, and is often the most influential factor in acquiring a new customer.  In fact, new movers are 5 times more likely to become long-term customers if you reach them first.

 

 

Read More

Topics: Mover Data,

Investing in the Lucrative College Market

Jim Iott   |  0 Comments   |  Jan 15, 2016 7:28:07 PM

With collective annual spending of $365 billion, the roughly 21 million students enrolled in U.S. colleges wield a surprising amount of purchasing power.  

Read More

Topics: College Students

Boost Insurance Sales With Ongoing Trigger Data Updates

Jim Iott   |  0 Comments   |  Jan 8, 2016 5:30:00 PM

Insurance purchases are often triggered by key life events, such as when customers are move, get married, have children, or get divorced.  Life stages are key drivers for retaining current policyholders and for upselling or cross-selling new insurance products.   

Read More

Topics: Life Stage Data DataWatch

Gratitude This Holiday Season

Jim Iott   |  0 Comments   |  Dec 24, 2015 12:19:58 PM

On behalf of the entire Speedeon Data family, I would like to send a special thank you to our clients, partners and vendors – all of you who have helped our company achieve another successful year.  In 2015, Speedeon Data was able to build upon valued relationships, while entering into many new and exciting engagements.  We were able to achieve important growth and revenue goals, and augment our already talented staff with some amazing new hires.  And, as one of the fastest growing companies in Northeast Ohio, Speedeon Data was once again a winner of the prestigious Weatherhead 100 Award for the second year running. 

Read More

Topics: Holiday Greetings