Speedeon Data Blog

Matt Whipple

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Five Tips to Maximize Direct Mail Response

Matt Whipple   |  0 Comments   |  Sep 19, 2019 10:56:39 AM

I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned and executed well, direct mail can be an extremely powerful customer acquisition tool.

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Topics: Demographic Data Direct Mail Response Models Speedeon Data audience modeling life event cloning

Direct Mail Was Alive and Well at The Print Event

Matt Whipple   |  0 Comments   |  Aug 16, 2019 11:39:17 AM

I recently returned from a trip to Minneapolis for The Print Event. This event was full of masterclasses, panels, presentations and keynotes focused on helping savvy marketers capitalize on print as a profit-driving marketing channel. 

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Topics: Direct Mail Direct Mail Marketing Print Event

What We Were Talking About At CommerceNext

Matt Whipple   |  0 Comments   |  Aug 6, 2019 12:12:49 PM

Last week, I was glad to join members of the Speedeon Data team at CommerceNext in New York. We were fortunate to connect with some of the 800 digital retail executives in attendance and join a variety of sessions on marketing trends, tactics, and best practices.

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Topics: Retail Marketing Speedeon Data CommerceNext Storytelling New Channels Retail

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