I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned and executed well, direct mail can be an extremely powerful customer acquisition tool.
Speedeon Data Blog
I recently returned from a trip to Minneapolis for The Print Event. This event was full of masterclasses, panels, presentations and keynotes focused on helping savvy marketers capitalize on print as a profit-driving marketing channel.
Last week, I was glad to join members of the Speedeon Data team at CommerceNext in New York. We were fortunate to connect with some of the 800 digital retail executives in attendance and join a variety of sessions on marketing trends, tactics, and best practices.