Speedeon Data Blog
Topics: multicultural marketing
It’s well known that the senior population is continuing to grow with many adults living longer. Some reports estimate that the number of seniors will more than double by the year 2060 and reach 100 million people in the US alone.
With digital advertising projected to make up 51% of all US ad spending by the year 2021*, the need to incorporate digital into your marketing mix has never been more evident. Whether you're a novice digital marketer or you're currently running multi-channel campaigns, there are plenty of ways to supercharge your digital strategy.
Speedeon Data’s very own President and CEO Gerard Daher raced to the finish line this past weekend when he participated in the fourth annual VeloSano Bike to Cure. Daher raised $1,190 and exceeded his required $1,000 fundraising goal needed to participate in the 50-mile challenge. Daher rode as a member of the Cleveland Indians team, which placed third overall for fundraising with $159,593 collected.
One of the common challenges facing today’s marketers is an abundance of customer data but the inability to translate that data into actionable insights. This is especially critical when deciding on which customers to focus your marketing resources. For most businesses, acquiring customers is at or near the top of their priority list. Acquiring new customers is not that difficult though. Acquiring profitable, long term customers is the real challenge. But where to start?
If you’re like most marketers, you’re probably trying to get greater visibility into the key factors that drive purchase decisions and impact customer behavior for your brand or product. This can be a challenge though as most of our purchasing behavior is habitual in nature. Shopping habits are likely to shift, however, while consumers are experiencing major life events such as college graduation, marriage, the birth of a child or purchase of a home. Ads featuring timely and relevant marketing messages can impact a person’s shopping habits for years to come.
Giving back and supporting worthwhile causes is very much a part of the culture at Speedeon Data. Marc Jerauld, Speedeon Data’s Chief Revenue Officer, recently spent time in Nashville, Tennessee, with The Home Depot Foundation renovating housing for Patriot Place, a neighborhood that offers affordable rental and homeownership opportunities for veterans. The volunteer initiative took place as part of National Volunteer Week, which was first established by President Richard Nixon back in 1974 through an executive order to recognize and celebrate the efforts of volunteers.
The unexpected April snow showers didn’t prevent Speedeon Data’s employees from celebrating the company’s nine year milestone as a leading data analytics service provider and database marketing firm. Team members travelled from as far as Maryland and New York to commemorate the event, which took place at The Metropolitan at the 9 in downtown Cleveland. Employees socialized and reminisced about the company’s accomplishments while gearing up for new endeavors to come. Several remote employees were unable to attend due to cancelled flights as a result of the weather, but they were still there in spirit as each employee was recognized by Speedeon Data’s President and CEO, Gerard Daher, during his speech.
Saturation mail has long been used by marketers as a cost effective way to saturate a neighborhood with their direct mail communications via carrier routes. But traditional saturation mail strategies present marketers with a dilemma; big savings on list costs and postal rates versus imprecise targeting and potentially lower response rates. Response models can help marketers better optimize their saturation mail programs, resulting in increased targeting capabilities and response rates along with reduced print and postage costs.