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Speedeon Data Blog

How to Create High Performing Digital Audiences in Three Easy Steps

Posted by Kyle Kittleson on May 3, 2018 3:19:08 PM

 

Whether you’re a digital marketing novice or currently running multi-channel campaigns, you can take your digital marketing to the next level with just a few key ingredients.


COMBINE YOUR CRM DATA WITH THIRD PARTY DATA

Successful marketing programs depend on knowing which customers to target, with what offers, and when. Most companies have an existing CRM database that houses their customer data. By combining your CRM data or prospect data with customer identity data and other lifestyle data, you can create an even more complete audience profile to target.

FIND CUSTOMERS WHO ARE IN MARKET FOR YOUR PRODUCTS

High quality mover and life stage data can identify which of your customers are undergoing key life events like getting married, moving, buying homes, and having children. By overlaying this data to your existing CRM or prospect file, you can identify which customers are undergoing these key milestones and are in market for your products and services.

FURTHER REFINE YOUR AUDIENCE

Your target audience can be further refined using a variety of data models by identifying which consumers are most likely to:

  • Respond to specific offers
  • Shop the most frequently
  • Spend the most while shopping
  • Provide the greatest lifetime value and
  • Behave just like your best performing customers

Your target audience is now optimized and ready to be targeted across all relevant offline and online channels and devices.

Topics: offline data, digital onboarding, Data Models, Life Stage Data