According to Realtor.com’s Real Estate Data Trends for June 2012, key indicators suggest that the country’s housing market has turned the corner and is heading down a slow, but steady path to recovery. However, the report later cautions readers that despite lower inventories, rising list prices, and a generally faster moving marketplace, real estate markets remain fragile and the emerging recovery could be undermined by adverse economic events or loss of consumer confidence.
So what do these trends mean for new mover marketers? Well, for one thing, they mean that competition for a still anemic, still recovering new movers segment remains fierce. It means that if you want to achieve your new mover share of wallet objectives among existing customers then you need to find more effective ways to reach new movers when they are making important purchase decisions. And, if you want to achieve important customer acquisition goals, then you need to figure out how to effectively reach new mover prospects when they are establishing new brand relationships.
By combining multivariate multiple regression and best-in-class new mover data using Zip+4 modeled data, Speedeon Data’s MoverExact – Modeled New Mover program enables you to significantly improve your new mover marketing programs by dramatically improving response rates, realizing substantial cost savings, and continuously improving your program results. And that means that you can move beyond traditional new mover programs, and high volume, “Spray & Pray” strategies, and start targeting high-probability prospects through value-based, ROI-driven strategies with MoverExact. To learn more about MoverExact – Modeled New Mover Program, please view this special presentation.