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Speedeon Data Blog

Speedeon Data Supports One of Its Own

Rachel Pankiw   |  0 Comments   |  Aug 30, 2017 2:28:10 PM


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Topics: Kindness Rocks Project #tkrpkels

Speedeon Data Supports VeloSano Bike to Cure

Rachel Pankiw   |  0 Comments   |  Jul 24, 2017 5:14:38 PM

Speedeon Data’s very own President and CEO Gerard Daher raced to the finish line this past weekend when he participated in the fourth annual VeloSano Bike to Cure.  Daher raised $1,190 and exceeded his required $1,000 fundraising goal needed to participate in the 50-mile challenge. Daher rode as a member of the Cleveland Indians team, which placed third overall for fundraising with $159,593 collected.

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Topics: Velosano BiketoCure

The right data can bring back your best customers

Rachel Pankiw   |  0 Comments   |  Jul 14, 2017 2:14:38 PM


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Topics: Data Modeling win back strategy RFM model customer segmentation Data Analytics

To Acquire or Not Acquire?

Rachel Pankiw   |  0 Comments   |  Jun 23, 2017 5:20:56 PM

One of the common challenges facing today’s marketers is an abundance of customer data but the inability to translate that data into actionable insights. This is especially critical when deciding on which customers to focus your marketing resources.  For most businesses, acquiring customers is at or near the top of their priority list.  Acquiring new customers is not that difficult though. Acquiring profitable, long term customers is the real challenge. But where to start?

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Topics: Data Models Data Modeling customer acquisition, Life Stage Data Data Analytics Cloning Models

Engage and Retain Your Customers With Data Models

Rachel Pankiw   |  0 Comments   |  Jun 16, 2017 1:41:46 PM


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Topics: Customer Data Customer Retention Customer Strategy Data Driven Marketing Data Modeling

How to engage “ready to buy” customers with life stage data

Rachel Pankiw   |  0 Comments   |  May 5, 2017 12:02:56 PM

If you’re like most marketers, you’re probably trying to get greater visibility into the key factors that drive purchase decisions and impact customer behavior for your brand or product. This can be a challenge though as most of our purchasing behavior is habitual in nature. Shopping habits are likely to shift, however, while consumers are experiencing major life events such as college graduation, marriage, the birth of a child or purchase of a home. Ads featuring timely and relevant marketing messages can impact a person’s shopping habits for years to come. 

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Topics: Life Stage Data CRM Data customer engagement strategy Customer Data customer acquisition, Data Analytics

Speedeon Data Supports National Volunteer Week

Rachel Pankiw   |  0 Comments   |  Apr 27, 2017 9:32:56 AM

Giving back and supporting worthwhile causes is very much a part of the culture at Speedeon Data. Marc Jerauld, Speedeon Data’s Chief Revenue Officer, recently spent time in Nashville, Tennessee, with The Home Depot Foundation renovating housing for Patriot Place, a neighborhood that offers affordable rental and homeownership opportunities for veterans. The volunteer initiative took place as part of National Volunteer Week, which was first established by President Richard Nixon back in 1974 through an executive order to recognize and celebrate the efforts of volunteers.

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Topics: National Volunteer Week Home Depot Foundation

Speedeon Data Celebrates its Ninth Anniversary

Rachel Pankiw   |  0 Comments   |  Apr 7, 2017 3:49:25 PM

The unexpected April snow showers didn’t prevent Speedeon Data’s employees from celebrating the company’s nine year milestone as a leading data analytics service provider and database marketing firm. Team members travelled from as far as Maryland and New York to commemorate the event, which took place at The Metropolitan at the 9 in downtown Cleveland. Employees socialized and reminisced about the company’s accomplishments while gearing up for new endeavors to come. Several remote employees were unable to attend due to cancelled flights as a result of the weather, but they were still there in spirit as each employee was recognized by Speedeon Data’s President and CEO, Gerard Daher, during his speech.

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The data scientist: New tools for marketing success

Brandon Mathias   |  0 Comments   |  Apr 5, 2017 11:31:07 AM


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Save Money and Increase Response Rates: A Model Approach to Saturation Mail

Rachel Pankiw   |  0 Comments   |  Mar 30, 2017 3:26:40 PM

Saturation mail has long been used by marketers as a cost effective way to saturate a neighborhood with their direct mail communications via carrier routes. But traditional saturation mail strategies present marketers with a dilemma; big savings on list costs and postal rates versus imprecise targeting and potentially lower response rates. Response models can help marketers better optimize their saturation mail programs, resulting in increased targeting capabilities and response rates along with reduced print and postage costs.

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Topics: Data Modeling Data Models Response Models saturation mail carrier routes Direct Mail Predictive Analytics Data Analytics

Information Overload? You Might Need a Data Strategy

Rachel Pankiw   |  0 Comments   |  Mar 16, 2017 4:15:59 PM


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Topics: Data Analytics Customer Data Customer Strategy Data Strategy

The Importance of Fostering a Collaborative Work Environment: Lessons Learned from #IWD2017

Rachel Pankiw   |  0 Comments   |  Mar 10, 2017 1:55:58 PM
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Topics: #thisiscle #IWD2017 #CoolCleveland #loveyourjob #dateyourcareer #SpeedeonData

Taking a Moment for Gratitude

TJ Lewis   |  0 Comments   |  Nov 24, 2016 4:37:53 PM

Earlier yesterday, Speedeon Data had our annual pre-Thanksgiving luncheon, which we have done for the past five years or so after a morning of volunteering at the Cleveland Food Bank. 

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Data Dialogues: Achieve “Model” Results with Data Models (Speedeon Data Video Content)

Jim Iott   |  0 Comments   |  Oct 21, 2016 10:07:21 AM

Data Dialogues is back with program host, Jim Iott, and special guest, Joshua Shale, Speedeon Data’s Chief Operating Officer, to discuss data modeling, how data models enable you to better understand and target your current or prospective customers, and how a wide variety of data models can lead to dramatic improvements in your marketing programs.

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Topics: Modeled Data Data Dialogues Database Marketing

Data Dialogues: Business Data (Speedeon Data Video Content)

Jim Iott   |  0 Comments   |  Oct 21, 2016 9:46:41 AM
Data Dialogues is back with program host, Jim Iott, and special guest, Lindsey Kaiser, Manager of Client Strategy at Speedeon Data. In this episode, Jim and Lindsey discuss steps and considerations that must be taken when marketing to businesses.
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Topics: Data Dialogues Database Marketing Business Data