Speedeon Data Blog

The Power of Predictive Analytics

Jim Iott   |  0 Comments   |  May 18, 2018 3:23:54 PM


Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.

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Topics: Data Analytics Predictive Analytics Data Driven Marketing predictive modeling

Take Your Offline Campaign Online

Kyle Kittleson   |  0 Comments   |  May 8, 2018 11:50:00 AM

With US adults now spending an average of six hours a day across digital media, now more than ever it’s critical to reach consumers across multiple channels. Once you’ve identified and created your target audience, you’ll need to incorporate digital channels into your marketing mix to ensure omnichannel success.

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Topics: digital onboarding offline data online data

How to Create High Performing Digital Audiences in Three Easy Steps

Kyle Kittleson   |  0 Comments   |  May 3, 2018 3:19:08 PM


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Topics: Life Stage Data Data Models digital onboarding offline data

Getting Down with Digital

Rachel Pankiw   |  0 Comments   |  Mar 5, 2018 12:19:21 PM


With digital advertising projected to make up 51% of all US ad spending by the year 2021*, the need to incorporate digital into your marketing mix has never been more evident. Whether you're a novice digital marketer or you're currently running multi-channel campaigns, there are plenty of ways to supercharge your digital strategy.

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Topics: predictive modeling third party data digital onboarding first party data

Speedeon Data Gives Back at Cleveland Kids’ Book Bank

Rachel Pankiw   |  0 Comments   |  Nov 10, 2017 12:43:36 PM


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Topics: #SpeedeonData

Speedeon Data Supports One of Its Own

Rachel Pankiw   |  0 Comments   |  Aug 30, 2017 2:28:10 PM


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Topics: Kindness Rocks Project #tkrpkels

Speedeon Data Supports VeloSano Bike to Cure

Rachel Pankiw   |  0 Comments   |  Jul 24, 2017 5:14:38 PM

Speedeon Data’s very own President and CEO Gerard Daher raced to the finish line this past weekend when he participated in the fourth annual VeloSano Bike to Cure.  Daher raised $1,190 and exceeded his required $1,000 fundraising goal needed to participate in the 50-mile challenge. Daher rode as a member of the Cleveland Indians team, which placed third overall for fundraising with $159,593 collected.

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Topics: Velosano BiketoCure

The right data can bring back your best customers

Rachel Pankiw   |  0 Comments   |  Jul 14, 2017 2:14:38 PM


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Topics: Data Analytics Data Modeling RFM model win back strategy customer segmentation

To Acquire or Not Acquire?

Rachel Pankiw   |  0 Comments   |  Jun 23, 2017 5:20:56 PM

One of the common challenges facing today’s marketers is an abundance of customer data but the inability to translate that data into actionable insights. This is especially critical when deciding on which customers to focus your marketing resources.  For most businesses, acquiring customers is at or near the top of their priority list.  Acquiring new customers is not that difficult though. Acquiring profitable, long term customers is the real challenge. But where to start?

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Topics: Cloning Models Life Stage Data Data Analytics Data Modeling Data Models customer acquisition,

Engage and Retain Your Customers With Data Models

Rachel Pankiw   |  0 Comments   |  Jun 16, 2017 1:41:46 PM


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Topics: Customer Data Data Modeling Customer Retention Customer Strategy Data Driven Marketing

How to engage “ready to buy” customers with life stage data

Rachel Pankiw   |  0 Comments   |  May 5, 2017 12:02:56 PM

If you’re like most marketers, you’re probably trying to get greater visibility into the key factors that drive purchase decisions and impact customer behavior for your brand or product. This can be a challenge though as most of our purchasing behavior is habitual in nature. Shopping habits are likely to shift, however, while consumers are experiencing major life events such as college graduation, marriage, the birth of a child or purchase of a home. Ads featuring timely and relevant marketing messages can impact a person’s shopping habits for years to come. 

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Topics: Customer Data CRM Data Life Stage Data Data Analytics customer acquisition, customer engagement strategy

Speedeon Data Supports National Volunteer Week

Rachel Pankiw   |  0 Comments   |  Apr 27, 2017 9:32:56 AM

Giving back and supporting worthwhile causes is very much a part of the culture at Speedeon Data. Marc Jerauld, Speedeon Data’s Chief Revenue Officer, recently spent time in Nashville, Tennessee, with The Home Depot Foundation renovating housing for Patriot Place, a neighborhood that offers affordable rental and homeownership opportunities for veterans. The volunteer initiative took place as part of National Volunteer Week, which was first established by President Richard Nixon back in 1974 through an executive order to recognize and celebrate the efforts of volunteers.

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Topics: National Volunteer Week Home Depot Foundation

Speedeon Data Celebrates its Ninth Anniversary

Rachel Pankiw   |  0 Comments   |  Apr 7, 2017 3:49:25 PM

The unexpected April snow showers didn’t prevent Speedeon Data’s employees from celebrating the company’s nine year milestone as a leading data analytics service provider and database marketing firm. Team members travelled from as far as Maryland and New York to commemorate the event, which took place at The Metropolitan at the 9 in downtown Cleveland. Employees socialized and reminisced about the company’s accomplishments while gearing up for new endeavors to come. Several remote employees were unable to attend due to cancelled flights as a result of the weather, but they were still there in spirit as each employee was recognized by Speedeon Data’s President and CEO, Gerard Daher, during his speech.

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The data scientist: New tools for marketing success

Brandon Mathias   |  0 Comments   |  Apr 5, 2017 11:31:07 AM


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Save Money and Increase Response Rates: A Model Approach to Saturation Mail

Rachel Pankiw   |  0 Comments   |  Mar 30, 2017 3:26:40 PM

Saturation mail has long been used by marketers as a cost effective way to saturate a neighborhood with their direct mail communications via carrier routes. But traditional saturation mail strategies present marketers with a dilemma; big savings on list costs and postal rates versus imprecise targeting and potentially lower response rates. Response models can help marketers better optimize their saturation mail programs, resulting in increased targeting capabilities and response rates along with reduced print and postage costs.

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Topics: Direct Mail Response Models Data Analytics Data Modeling Data Models Predictive Analytics saturation mail carrier routes

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