With US adults now spending an average of six hours a day across digital media, now more than ever it’s critical to reach consumers across multiple channels. Once you’ve identified and created your target audience, you’ll need to incorporate digital channels into your marketing mix to ensure omnichannel success.
If you want to develop and execute a true omnichannel campaign that digitally reaches consumers you’ll have to onboard and activate your customer data. A reputable marketing services provider with an end-to-end digital audience solution can help you with audience development, onboarding, and activation. This will not only help streamline your online campaign but also reduce overall development costs by eliminating the need to go through multiple vendors.
Audience onboarding typically involves matching offline identifiers like a mailing address, email address, or phone number to online identifiers such as a mobile ID. By matching common identifiers to behavioral data and digital identifiers you’ll ensure you have a people-based audience consisting of real, not inferred characteristics.
A marketing services provider that has an extensive email database along with robust customer identity graph will increase your match rate and improve the overall outcome of your campaign.
TARGETING CUSTOMERS ACROSS ALL CHANNELS
Once your target audience has been onboarded, you can deliver targeted ads to current and prospective customers across all relevant digital channels and devices, including:
- Social Media
- Addressable TV
For more information on the benefits of an end-to-end digital solution, check out our infograph.