Speedeon Data Blog

Marketing data: Cost or Investment?

Gary Wiggins   |  0 Comments   |  Jul 8, 2016 9:18:36 AM

 

Is marketing data an expense, an investment, or something more entirely? The answer to this question will depend on who you ask. The best marketers are always looking to improve the resonance and relevancy of their messages, and to increase the delivery, response and overall impact of their marketing communications.

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Topics: Customer Data CRM Data 3rd Party Data

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