Speedeon Data Blog

Analytics for Acquisition: How to Build a Predictive Model

Brandon Mathias   |  0 Comments   |  Sep 24, 2019 3:01:45 PM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part III in a series exploring how predictive models can be used in new customer acquisition. You can read Part I here, and Part II here.

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Topics: Predictive Analytics predictive modeling Speedeon Data Acquisition Marketing

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