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Speedeon Data Blog

New and Improved Data Hygiene: MVPAddress vs. Brand X

Jim Iott   |  0 Comments   |  Oct 1, 2012 1:00:00 PM

If you remember the laundry detergent commercials from the 50’s and 60’s, then you understand the concept of “Brand X”. The shirt or blouse laundered in the advertiser’s new and improved detergent always seemed to come out whiter and brighter than the clothing washed in Brand X detergent representing the other leading brands. In retrospect, those commercials seem quaint, nostalgic, and even a little hokey. But the basic concept, the fundamental tool…that is the side-by-side comparison, remains alive and well.   

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Topics: Address Hygiene Data Hygiene Customer Data Customer Address Data

UAA Mail and Address Hygiene: A Solution To A $1.35 Billion Problem

Jim Iott   |  0 Comments   |  Jun 11, 2012 12:00:00 PM

Earlier this year, the United States Postal Service presented data from a 2010 Undeliverable As Addressed (UAA) study. The 2010 data was compared to data from similar studies conducted in 2004 and 1998. Although UAA mail has reduced significantly from 2004 to 2010, the overall volume of UAA mail still remains high and results in significant costs to mailers and the USPS.

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Topics: Address Hygiene Data Hygiene Direct Mail