As a direct marketer, the importance of finding your best customers seems like a pretty straight forward notion. Given limited resources, targeting your best customers in the most effective manner in order to produce the most beneficial outcome is an obvious strategy.
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Speedeon Data Blog
Topics: Best Practices
Marketers are under growing pressure to effectively consolidate and leverage an increasingly complex landscape of customer data, which includes mobile, social and other consumer generated data, internal CRM data, and highly contextual, third-party lifestyle and life-stage trigger data.
Pour a glass of egg nog, cut a piece of fruit cake, and cozy up to Speedeon Data’s special holiday edition of Data Dialogues. In this episode, host Jim Iott, President & CEO Gerard Daher, and Chief Operating Officer Joshua Shale discuss naughty and nice database marketing practices they have observed this past year.
Are your mover marketing programs a little too frightening? Do your response rates make you want to scream? Data Dialogues is back with a special Halloween episode. Host Jim Iott, is joined by G.I. Zaratsian and Lindsey Kaiser, who discuss scary tales from the mover marketing crypt, and how marketers can make the most of their own mover programs.