Speedeon Data Blog

Defining Your “Best” Customers..

Jim Iott   |  0 Comments   |  Mar 13, 2015 3:10:00 PM

As a direct marketer, the importance of finding your best customers seems like a pretty straight forward notion. Given limited resources, targeting your best customers in the most effective manner in order to produce the most beneficial outcome is an obvious strategy. 

Read More

Topics: Best Practices

Are You Choosing the Right Data Model?

Jim Iott   |  0 Comments   |  Jan 23, 2015 4:27:00 PM

Marketers are under growing pressure to effectively consolidate and leverage an increasingly complex landscape of customer data, which includes mobile, social and other consumer generated data, internal CRM data, and highly contextual, third-party lifestyle and life-stage trigger data.

Read More

Topics: Response Models Cloning Models Best Practices Data Modeling Data Models

Data Dialogues: Holiday Special 2014

Jim Iott   |  0 Comments   |  Dec 18, 2014 12:30:00 PM

Pour a glass of egg nog, cut a piece of fruit cake, and cozy up to Speedeon Data’s special holiday edition of Data Dialogues. In this episode, host Jim Iott, President & CEO Gerard Daher, and Chief Operating Officer Joshua Shale discuss naughty and nice database marketing practices they have observed this past year. 

Read More

Topics: Data Dialogues Database Marketing Best Practices Holidays

Data Dialogues: Monstrous Tales of Mover Marketing

Jim Iott   |  0 Comments   |  Oct 31, 2014 12:00:00 PM

Are your mover marketing programs a little too frightening? Do your response rates make you want to scream? Data Dialogues is back with a special Halloween episode. Host Jim Iott, is joined by G.I. Zaratsian and Lindsey Kaiser, who discuss scary tales from the mover marketing crypt, and how marketers can make the most of their own mover programs.

Read More

Topics: Data Dialogues Database Marketing Data Analytics Best Practices

Posts by Topic

see all

Recent Posts