Speedeon Data Blog

Save Money and Increase Response Rates: A Model Approach to Saturation Mail

Rachel Pankiw   |  0 Comments   |  Mar 30, 2017 3:26:40 PM

Saturation mail has long been used by marketers as a cost effective way to saturate a neighborhood with their direct mail communications via carrier routes. But traditional saturation mail strategies present marketers with a dilemma; big savings on list costs and postal rates versus imprecise targeting and potentially lower response rates. Response models can help marketers better optimize their saturation mail programs, resulting in increased targeting capabilities and response rates along with reduced print and postage costs.

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Topics: Direct Mail Response Models Data Analytics Data Modeling Data Models Predictive Analytics saturation mail carrier routes

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