Speedeon Data Blog

To Acquire or Not Acquire?

Rachel Pankiw   |  0 Comments   |  Jun 23, 2017 5:20:56 PM

One of the common challenges facing today’s marketers is an abundance of customer data but the inability to translate that data into actionable insights. This is especially critical when deciding on which customers to focus your marketing resources.  For most businesses, acquiring customers is at or near the top of their priority list.  Acquiring new customers is not that difficult though. Acquiring profitable, long term customers is the real challenge. But where to start?

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Topics: Cloning Models Life Stage Data Data Analytics Data Modeling Data Models customer acquisition,

Are You Choosing the Right Data Model?

Jim Iott   |  0 Comments   |  Jan 23, 2015 4:27:00 PM

Marketers are under growing pressure to effectively consolidate and leverage an increasingly complex landscape of customer data, which includes mobile, social and other consumer generated data, internal CRM data, and highly contextual, third-party lifestyle and life-stage trigger data.

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Topics: Response Models Cloning Models Best Practices Data Modeling Data Models

Choosing The Right Data Model

Jim Iott   |  0 Comments   |  Aug 22, 2013 5:30:00 PM

Data models enable marketers to gain valuable insight into current or potential customers, to optimize product/ service offerings or promotional offers, and to improve marketing program results. Direct marketers often utilize Response Models and Cloning Models, each of which are built and perform differently, answer different questions, and present unique advantages and disadvantages. So what is the right data model for you? The choice depends on your objectives.

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Topics: Modeled Data Response Models Cloning Models High Quality Data

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