Speedeon Data Blog

With Direct Mail, The Leverage is in The List

Danielle Capriato   |  0 Comments   |  May 10, 2019 11:52:34 AM

According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That's 1,300% return on investment. Furthermore, average response rates for direct mail are 3.7% compared to 2% for mobile, 1% for email, 1% for social media, and 0.2% for internet display.

Read More

Topics: Direct Mail Cloning Models Data Optimization Life Stage Data multicultural marketing Speedeon Data life stage triggers

Choosing The Right Data Model

Jim Iott   |  0 Comments   |  Aug 22, 2013 5:30:00 PM

Data models enable marketers to gain valuable insight into current or potential customers, to optimize product/ service offerings or promotional offers, and to improve marketing program results. Direct marketers often utilize Response Models and Cloning Models, each of which are built and perform differently, answer different questions, and present unique advantages and disadvantages. So what is the right data model for you? The choice depends on your objectives.

Read More

Topics: Modeled Data Response Models Cloning Models High Quality Data

Posts by Topic

see all

Recent Posts