Congratulations to Stephanie Fischer and the entire GRMA staff for putting together a truly memorable Special Access Experience at The Ohio State University last weekend. And special thanks to Gene Smith, The Ohio State University’s Vice President and Athletics Director, and to Diana Sabau, Associate Athletics Director, whose exclusive insider view of the Big Business of Marketing the Ohio State Buckeyes was fascinating.
Speedeon Data Blog
Congratulations to Mona Buckley and the entire PIMA staff for hosting another outstanding MidYear Meeting & Tradeshow. Once again, another PIMA event left Speedeon Data better connected with leading thinkers and practitioners within insurance marketing, and better informed about the important issues facing the insurance industry.
We are looking forward to many familiar and new faces at the Customer Relationship Management Conference this week in Chicago. This year’s conference marks the fifth consecutive year that Speedeon Data has been a CRMC sponsor.
Congratulations to Stephanie Fischer and the entire team at the Global Retail Marketing Association. Last week, Marc Jerauld, our Chief Revenue Officer, and I attended the GRMA’s annual Executive Leadership Forum at the Don Cesar Resort in St. Pete, FL.
I am looking forward the PACE Annual Convention & Expo next week. Although this is my first PACE event, it is the latest of many PACE (and ATA) events for Speedeon Data, who I joined earlier this year as its Chief Revenue Officer, and who, for years, has been helping clients to improve contact center operations and direct marketing results.
Last week, Speedeon Data took part in another successful Customer Relationship Management Conference in Chicago. Thank you to our hardworking friends at CRMC who put on another outstanding event. I also want to thank Joe’s Stone Crab, our cohosts, Harte-Hanks and Kobie Marketing, and everyone who attended our networking dinner on Tuesday evening for making the event such a big success. Hopefully everyone enjoyed themselves as much as I did.
Once again, the CRMC hosted an outstanding conference in Chicago, with great speakers, interesting content, and lots of exciting interaction. Keynote speakerJohn Brandt’s central message regarding the need to rethink and re-invent customer value through innovation seemed to reverberate throughout the three days in other presentations and during informal conversations as well. A still challenging economy and growing competition are driving many retailers to try interesting and innovative new strategies.
With nearly 500 high-level attendees representing over 100 retail chains, the annual Customer Relationship Management Conference is a veritable “Who’s Who” of the retail marketing world. Since the retail industry is a critical business segment for Speedeon Data, the CRMC is a great investment – so, as they say in poker, we decided to go “All In.”
Beyond our innovative services, Speedeon Data surpasses our competition through the quality and currency of our customer data, which is “fresh brewed” daily from over 3,000 separate data feeds. We developed a “fresh brewed coffee/fresh brewed data” marketing concept, which we featured in CRMC print ads, keycards and as a booth concept. We served hot coffee and biscotti in order to encourage visitor to stop by our booth and to create awareness in our fresh brewed data and innovative data solutions. The concept turned out to be a winning idea…the coffee was hot, the biscotti were delicious, and the booth traffic was great! Thanks to everyone who stopped by and thank you to the CRMC for a great conference.
- Gerard Daher, President & CEO, Speedeon Data
Congratulations to Stephanie Fischer and the entire team at the Global Retail Marketing Association. It’s been nearly a week since attending this year’s annual conference at the Don Cesar Resort in St. Pete, FL., and I am still feeling inspired by yet another outstanding GRMA event.
Ultimately, I tend to measure the success of the various conferences that I attend throughout the year by the networking opportunities they provide and the extent to which I am able to build relationships and business opportunities with company leaders and decision makers. I am happy to say that the GRMA did a tremendous job facilitating valuable, face-to-face interaction among a notable group of retail industry executives and thought leaders.
And once again, the GRMA put together a compelling agenda and roster of speakers that was truly extraordinary. Several of the speakers were particularly noteworthy and covered topics of special relevance to Speedeon Data. Dr. Peter Diamandis, Chairman and CEO of The X-PRIZE Foundation and bestselling co-author of "Abundance—the Future is Better Than You Think", delivered a fascinating presentation on how developing a culture of innovation can accelerate a company’s business objectives. Fred Reichheld, Bain Fellow and Founder of Bain & Company Loyalty Practice, and bestselling author of "The Ultimate Question 2.0", discussed how the Net Promotor Score is used to increase customer and employee loyalty, and to accelerate profitable growth. And finally, Jim Stengel, former Global Marketing Officer of Procter & Gamble, current President and CEO of The Jim Stengel Company, and recent author of "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies" demonstrated the cause-and-effect relationship between financial performance and fundamental human emotions, hopes, values and greater purposes.
So how does Speedeon Data develop a culture of innovation, increase loyalty among its customers and employees, and tap into our unique ideals? I don’t have all of those answers, but after attending another great GMRA conference, I am inspired in important new ways to find out.
- Gerard Daher, President & CEO, Speedeon Data