Speedeon Data Blog

How to engage “ready to buy” customers with life stage data

Rachel Pankiw   |  0 Comments   |  May 5, 2017 12:02:56 PM

If you’re like most marketers, you’re probably trying to get greater visibility into the key factors that drive purchase decisions and impact customer behavior for your brand or product. This can be a challenge though as most of our purchasing behavior is habitual in nature. Shopping habits are likely to shift, however, while consumers are experiencing major life events such as college graduation, marriage, the birth of a child or purchase of a home. Ads featuring timely and relevant marketing messages can impact a person’s shopping habits for years to come. 

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Topics: Customer Data CRM Data Life Stage Data Data Analytics customer acquisition, customer engagement strategy

Marketing data: Cost or Investment?

Gary Wiggins   |  0 Comments   |  Jul 8, 2016 9:18:36 AM

 

Is marketing data an expense, an investment, or something more entirely? The answer to this question will depend on who you ask. The best marketers are always looking to improve the resonance and relevancy of their messages, and to increase the delivery, response and overall impact of their marketing communications.

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Topics: Customer Data CRM Data 3rd Party Data

Keeping Marketing in Context

Jim Iott   |  0 Comments   |  May 2, 2014 6:00:00 PM
Forrester Research recently held its annual Forum For Marketing Leaders in San Francisco. This year’s event and focus  Beyond The Campaign: Deliver Real-Time Customer Value, provided a great opportunity to touch base with knowledgeable analysts, connect with marketing executives from leading brands, and to stay abreast of important trends.
 
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Topics: Engaged Customers Customer Contact Data CRM Data Life Stage Data

Maximize Lifetime Value with Life Stage Data

Jim Iott   |  0 Comments   |  Apr 9, 2014 6:00:00 PM

With life comes change and with change comes opportunity. Getting married, buying a new home, having children and even becoming “newly single” are some of the important milestones in all of our lives. As our circumstances change, needs change dramatically.

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Topics: CRM Data Trigger Data High Quality Data Life Stage Data

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