Speedeon Data Blog

New and Improved Data Hygiene: MVPAddress vs. Brand X

Jim Iott   |  0 Comments   |  Oct 1, 2012 1:00:00 PM

If you remember the laundry detergent commercials from the 50’s and 60’s, then you understand the concept of “Brand X”. The shirt or blouse laundered in the advertiser’s new and improved detergent always seemed to come out whiter and brighter than the clothing washed in Brand X detergent representing the other leading brands. In retrospect, those commercials seem quaint, nostalgic, and even a little hokey. But the basic concept, the fundamental tool…that is the side-by-side comparison, remains alive and well.   

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Topics: Address Hygiene Data Hygiene Customer Data Customer Address Data

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