Speedeon Data Blog

Keeping Marketing in Context

Jim Iott   |  0 Comments   |  May 2, 2014 6:00:00 PM
Forrester Research recently held its annual Forum For Marketing Leaders in San Francisco. This year’s event and focus  Beyond The Campaign: Deliver Real-Time Customer Value, provided a great opportunity to touch base with knowledgeable analysts, connect with marketing executives from leading brands, and to stay abreast of important trends.
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Topics: Engaged Customers Customer Contact Data CRM Data Life Stage Data

Introducing Customized Insight That Is Efficient And Cost-Effective

Jim Iott   |  0 Comments   |  May 23, 2013 5:00:00 PM

Like most direct marketers, you would like more useful insight into your current and prospective customers. Effective data models enable enhanced customer and prospect profiling, improved segmentation, more efficient usage of marketing assets, and better overall results. But where do you begin?

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Topics: Modeled Data Customer Contact Data High Quality Data

The Art and Science of Integrated Marketing

Jim Iott   |  0 Comments   |  May 9, 2013 5:00:00 PM

Simply stated, integrated marketing campaigns work. Marketing campaigns in which multiple media channels reinforce a message, offer, or desired behavior consistently outperform single-media approaches. The ability for integrated marketing approaches to generate added value, improve performance, and increase ROI has been demonstrated through a myriad of research findings, case studies, and white papers. 

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Topics: Demographic Data Modeled Data Customer Contact Data Omni Channel Integrated Marketing

Choosing Your Next Data Services Provider

Jim Iott   |  0 Comments   |  Apr 22, 2013 5:00:00 PM
The right data services provider can have a dramatic impact on your direct marketing programs by providing customer and prospect data that you need but do not have, and by enhancing the data that you already have. But the data services market is a crowded one containing a wide range of providers with varying levels of experience, capabilities and data quality. 
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Topics: Demographic Data Data Hygiene Modeled Data Customer Contact Data Mobile Phone Data

Advanced Data Hygiene: More Lessons Learned From Your Dentist

Jim Iott   |  0 Comments   |  Dec 5, 2012 1:30:00 PM

Ok, you vigilantly brush and floss in the morning, at night, and in between meals. You religiously rinse with the latest anti-bacterial, super-fluoridated, ADA-endorsed mouthwashes. Your idea of a “treat” is periodically giving your already pristine “chompers” a surgical dousing with your top-of-the-line water flosser. Good for you and your teeth - you are doing all you can to battle tooth decay and gum disease.

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Topics: Data Hygiene Customer Contact Data Data Decay High Quality Data

Data Decay: Lessons Learned From Your Dentist

Jim Iott   |  0 Comments   |  Nov 12, 2012 1:30:00 PM

Ten out of ten dentists will likely tell you that the secret to keeping a pearly-white, cavity-free smile is daily dental hygiene. Bacteria and food form plaque and acids in our mouths, which unfortunately results in decay. This process is relentless, and although regular dental check-ups are important, we all know the primary means of battling persistent tooth decay is daily dental hygiene – such as brushing, flossing, and even rinsing with antiseptic mouthwash.

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Topics: Data Hygiene Customer Contact Data Data Decay Customer Data

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