Speedeon Data Blog
Like most direct marketers, you would like more useful insight into your current and prospective customers. Effective data models enable enhanced customer and prospect profiling, improved segmentation, more efficient usage of marketing assets, and better overall results. But where do you begin?
Simply stated, integrated marketing campaigns work. Marketing campaigns in which multiple media channels reinforce a message, offer, or desired behavior consistently outperform single-media approaches. The ability for integrated marketing approaches to generate added value, improve performance, and increase ROI has been demonstrated through a myriad of research findings, case studies, and white papers.
Ok, you vigilantly brush and floss in the morning, at night, and in between meals. You religiously rinse with the latest anti-bacterial, super-fluoridated, ADA-endorsed mouthwashes. Your idea of a “treat” is periodically giving your already pristine “chompers” a surgical dousing with your top-of-the-line water flosser. Good for you and your teeth - you are doing all you can to battle tooth decay and gum disease.
Ten out of ten dentists will likely tell you that the secret to keeping a pearly-white, cavity-free smile is daily dental hygiene. Bacteria and food form plaque and acids in our mouths, which unfortunately results in decay. This process is relentless, and although regular dental check-ups are important, we all know the primary means of battling persistent tooth decay is daily dental hygiene – such as brushing, flossing, and even rinsing with antiseptic mouthwash.