Speedeon Data Blog
If you’re like most marketers, you’re probably trying to get greater visibility into the key factors that drive purchase decisions and impact customer behavior for your brand or product. This can be a challenge though as most of our purchasing behavior is habitual in nature. Shopping habits are likely to shift, however, while consumers are experiencing major life events such as college graduation, marriage, the birth of a child or purchase of a home. Ads featuring timely and relevant marketing messages can impact a person’s shopping habits for years to come.
Is marketing data an expense, an investment, or something more entirely? The answer to this question will depend on who you ask. The best marketers are always looking to improve the resonance and relevancy of their messages, and to increase the delivery, response and overall impact of their marketing communications.
Speedeon Data is looking forward to attending eTail West this week in Palm Springs at the JW Marriott Palm Desert Resort.
In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “Six Must Do Resolutions for Data Driven Marketers," outlines key marketing resolutions you should be considering for the upcoming year.
Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss how marketers are using Data Visualization to better understand their customers and to improve marketing outcomes.
I am looking forward the PACE Annual Convention & Expo next week. Although this is my first PACE event, it is the latest of many PACE (and ATA) events for Speedeon Data, who I joined earlier this year as its Chief Revenue Officer, and who, for years, has been helping clients to improve contact center operations and direct marketing results.
Ten out of ten dentists will likely tell you that the secret to keeping a pearly-white, cavity-free smile is daily dental hygiene. Bacteria and food form plaque and acids in our mouths, which unfortunately results in decay. This process is relentless, and although regular dental check-ups are important, we all know the primary means of battling persistent tooth decay is daily dental hygiene – such as brushing, flossing, and even rinsing with antiseptic mouthwash.
If you remember the laundry detergent commercials from the 50’s and 60’s, then you understand the concept of “Brand X”. The shirt or blouse laundered in the advertiser’s new and improved detergent always seemed to come out whiter and brighter than the clothing washed in Brand X detergent representing the other leading brands. In retrospect, those commercials seem quaint, nostalgic, and even a little hokey. But the basic concept, the fundamental tool…that is the side-by-side comparison, remains alive and well.
The Professional Insurance Marketing Association is a great organization and the insurance industry is an important target for Speedeon Data, so I welcomed the opportunity to present at an Ignite session during PIMA’s Annual Meeting earlier this year. At the time, I was totally unfamiliar with the unique “Ignite Session” format, in which presenters have only 5 minutes and 20 slides in set intervals to ignite the audience's passion for their presentation topic.
Once again, the CRMC hosted an outstanding conference in Chicago, with great speakers, interesting content, and lots of exciting interaction. Keynote speakerJohn Brandt’s central message regarding the need to rethink and re-invent customer value through innovation seemed to reverberate throughout the three days in other presentations and during informal conversations as well. A still challenging economy and growing competition are driving many retailers to try interesting and innovative new strategies.
With nearly 500 high-level attendees representing over 100 retail chains, the annual Customer Relationship Management Conference is a veritable “Who’s Who” of the retail marketing world. Since the retail industry is a critical business segment for Speedeon Data, the CRMC is a great investment – so, as they say in poker, we decided to go “All In.”
Beyond our innovative services, Speedeon Data surpasses our competition through the quality and currency of our customer data, which is “fresh brewed” daily from over 3,000 separate data feeds. We developed a “fresh brewed coffee/fresh brewed data” marketing concept, which we featured in CRMC print ads, keycards and as a booth concept. We served hot coffee and biscotti in order to encourage visitor to stop by our booth and to create awareness in our fresh brewed data and innovative data solutions. The concept turned out to be a winning idea…the coffee was hot, the biscotti were delicious, and the booth traffic was great! Thanks to everyone who stopped by and thank you to the CRMC for a great conference.
- Gerard Daher, President & CEO, Speedeon Data
“Would You Drink Coffee That Was Brewed A Month Ago?” happens to be the headline of a new ad that we recently produced for an upcoming conference guide and trade publication. The ad intends to convey, hopefully in an interesting and memorable way, how customer data, like coffee, quickly becomes less accurate as it ages, leading to “bitter” results in terms of lower contact, delivery and response rates, and lower revenue and ROI. Just as you would never drink month old coffee, you certainly would not want to diminish marketing results or squander valuable marketing dollars by using inaccurate customer contact data.
The ad further explains how Speedeon Data maintains the “freshest” customer data in the industry (hint: each day, we “fresh brew” our data using more than 3,000 public and proprietary data feeds), and makes data available through our new mover programs, data optimization and data append services, and other innovative data solutions.
We also introduce our new Multiple Variable Processing “MVP” service, which provides industry leading hygiene and address deliverability by leveraging key components, including: CASS software, Address Standardization metrics, Address Mailability Verification, our Proprietary Change of Address service, as well as the National Change of Address.
If you are a direct marketer who is interested in maintaining the highest quality and most accurate customer address data, then we welcome the opportunity to speak with you further about MVP.